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Mam | Media And Advertising
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Tata Tea Premium turns to Odisha with hyper-local advertising approach |
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Tata Tea is synonymous with its activism-led campaign – Jaago Re – that ran for nearly a decade and focused on multiple issues and subjects. It looked beyond the functional aspects of the tea advertising category and focused on self-actualisation - increased civic consciousness and political awareness - that a morning tea could offer its consumers. |
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Mam | Marketing
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WhiteHat Jr brings in Hrithik Roshan for new campaign |
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WhiteHat Jr has roped in Bollywood actor Hrithik Roshan for its latest campaign, which urges students to book their free online coding class and sample the platform.
The brand has already put in place its media plan across markets and the campaign is visible on the television. |
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Mam | Marketing
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Dell is India's most trusted brand: TRA report |
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Dell has achieved top spot as India's most trusted brand, for the second year in a row, in TRA's Brand Trust Report (BTR) 2020. In the second place is Mi Mobiles, which also led the mobile phone category for the first time this year. Samsung Mobiles secured the third place, followed by Apple iPhone and LG Televisions taking fourth and fifth ranks, respectively. |
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Mam | Marketing
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Aakash Education pushes ANTHE with a new spot |
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Aakash Educational Services has launched a new TV commercial on its flagship national scholarship exam, Aakash National Talent Hunt Exam (ANTHE 2020), on all major channels across languages in the country.
With the launch of this campaign, Aakash aims at inviting students to enroll themselves in ANTHE. |
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