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02 December 2020 Volume 12 Issue No:12

iWorld | Gaming

 
Mobile games are the next big advertising frontier: GreedyGame's Arpit Jain  
Digital entertainment formats have become hugely popular across India, with the Covid2019 pandemic further accelerating the shift to online modes of pleasurable pastime. One of the prime beneficiaries has been the mobile gaming ecosystem.  
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Mam | Media And Advertising

 
Vishal Mehra elevated to SVP 22feet Tribal Worldwide  
Digital solutions agency 22feet Tribal Worldwide, from the DDB Mudra Group, recently elevated Vishal Mehra to the post of senior vice president. In his new role, he will be leading the Delhi branch for DDB Mudra Group and 22feet Tribal Worldwide, and will be responsible for digital businesses and agency growth in the region.  
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Television | TV Channels

 
Indiantelevision.com strives to decode brand safety in association with BBC World News  
Brand safety has emerged as a serious concern for the advertising industry, especially in the past few months, with content on television and web getting more controversial. From racist, misogynist, to inflammatory communal content, various publishers and broadcasters are facing flak from viewers and advertisers alike.  
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Mam | Media And Advertising

 
Syed Amjad Ali moves on from Mullen Lintas  
Syed Amjad Ali has moved on Mullen Lintas. He was serving as the president of the agency's Delhi office since 2017. Ali was one of the founding members of the Mullen Lintas in 2015. During this time he worked on several brands such as Vistara, Honda Cars, Gionee Mobiles, Llyod, Zee TV, Modern Foods, Honor Mobiles, Havells and Dabur.  
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Mam | Marketing

 
Eye on inclusivity, Havas India bats for 'Women Who Inspire'  
It is a truth universally acknowledged that women face more challenges in the workplace than members of the opposite sex. Even as more and more women join the workforce, there are still many obstacles for them to overcome, be it in terms of equal pay, career opportunities, harassment or work-life balance.  
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Mam | Marketing

 
Infloouhnser floats influencer marketing agency The Sway  
Infloouhnser Pvt Ltd has launched a trust-building and transparent multi-layered  influencer advertising and marketing agency, The Sway. The Sway combines data and technology with creative strategy and organic distribution to give brands a compelling offering while prioritizing integrity, accountability, and transparency.  
Read More...  
   
 
Press Releases
» Popular Marathi actors come together for the launch of Zee Vajwa
» itel celebrates 6 crore customer milestone with Grand Digital Carnival
» #KhulkeBoloThankYou To Your Retail Employees Today!
» ZOOOK's True Wireless In-Ear headphones Rocker Twins launched in India
More News From Indian Television
After dip in revenue, ALTBalaji offers cashbacks on subscription
ALTBalaji has teamed up with payment gateways Paytm and Amazon Pay to offer consumers up to Rs 300 cashback on the first Paytm wallet or Paytm UPI transaction on subscribing to the OTT platform. On the other hand, consumers can opt for Amazon Pay and get a cashback between Rs 10 to 250............................ Read More...
 
Guest column: Why BARC renaming impressions as AMA makes sense
What is known as 'impressions'in India is known as AMA in Canada, 'average audience' in the US and 'projections' in Australia. Regardless of the name, average minute audience is what it is and it is not just a case of a rose by any other name................................... Read More...
 
Top south Indian news publishers join hands to form SPP
Dinamalar, Eenadu, ManoramaOnline and Prajavaninews media publishers have come together to form South Premium Publishers (SPP), India's first and biggest 'south languages' digital advertising package. This brings the top four dailies, renowned in their regions, to serve their digital advertisers collectively.......................... Read More...
 
More News From India
   
»   Celebrity endorsed ads had 48% share of overall ad volumes during IPL: TAM Sports
»   How brands have changed their communication after the lockdown
    Source: Financial Express
»   Digital advertising is already in the throes of a third revolution
»   Facebook's latest error shakes advertisers' confidence
    Source: Live Mint
»   Haeal ropes in Sanju Samson as brand ambassador
»   Himalaya highlights the concern of hair fall in its new campaign
    Source: ET Brand Equity
»   New rules for real money gaming ads require disclaimers, cannot depict children
    Source: Medianama
»   Consumer companies' advertising spends nearing pre-Covid levels
    Source: ET
»   This Indian Restaurant's Grammar Blunder In An Ad Is Why We Need Punctuation
    Source: India Times
»   Newest unicorn in town: Cars24 raises $200 mn in Series-E funding
    Source: BS
»   Ford's new CEO tackles warranty costs in bid to boost profit
    Source: Reuters
»   'Ad hoc solutions won't help, strong political will needed to fight bad air'
    Source: TOI
»   Time to smell the change in advertising
    Source: New Indian Express
»   Brazilian brand stops production of Lord Ganesh shorts, removes ad
    Source: BT
     
 
More National News
   
»   Increasing in-store visits with mobile and OOH advertising
»   The funniest Christmas ads of 2020 including Tesco, Lidl and Lego
    Source: The Drum
»   The downfall of adtech means the trust economy is here
»   Metigy gets $20 million AUD to make online marketing easier for SMEs
    Source: TC
»   Social media's problem isn't bias, it's advertising. And that we can fix.
    Source: ZD Net
    Advertisers' clamour for Christmas TV airtime boosts ITV recovery
    Source: The Guardian
»   Traditional TV Advertising Is Growing - Unlike Newspapers
    Source: Forbes
»   Ad Council's Challenge: Persuade Skeptics to Believe in Covid Vaccines
    Source: NY Times
»   HHS cancels celebrities, keeps science in massive pandemic ad campaign
    Source: Fierce Pharma
»   Instagram reportedly weighs sharing ad revenue with publishers
    Source: NY Post
»   Ritz takes a bite out of holiday ad space with LGBTQ-inclusive commercial
    Source: NBC News
»   MoffettNathanson: TV Advertising Makes Surprising Comeback in Q3
    Source: TV Technology
»   Warnock warns of negative ads to come as Georgia Senate race heads to runoff
    Source: The Hill
 
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