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06 August 2020 Volume 11 Issue No:28
  MAM | Marketing  
  Market sentiments, ad volumes to go up with Onam  
  In or out?'s marquee virtual conclave exploring the scope of growth in Kerala ad market during the upcoming festive season, starting Onam, "The Comeback of Kerala: Onam Returns" wrapped up Wednesday noon with an impressive lineup of speakers sharing their deep insights into the market.  
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  MAM | Marketing  
  Brands need to motivate consumers to buy during Onam  
  As Kerala preps itself for Onam celebrations, brands are trying to recoup some of the profits that had been forsaken because of pandemic.  At's 'The Comeback Of Kerala: Onam Returns', the fifth session was about understanding overall brand sentiments.  
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  Television | TV Channels's virtual Onam conclave: BARC India CEO Sunil Lulla on Kerala ad market  
  Starting the first-ever virtual conclave by, "The Comeback of Kerala: Onam Returns" focuses exclusively on Kerala's ad market and predictions for its supposed uptake in the upcoming festive season.  
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  MAM | Marketing  
  Onam to fuel growth of Kerala's retail market  
  Onam celebrations in Kerala are about to begin and it is indeed a great time for brands and retailers to go big on promotional offers and campaigns. However, this year, the Covid2019 pandemic has brought the whole world to a standstill.  
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  MAM | Marketing  
  Brands eager for Onam to help recover Kerala ad market  
  The first-ever virtual conclave by, 'The comeback of Kerala: Onam returns', focused on the growth of the Kerala market post Covid2019. The first session 'The National Perspective - Are Brands & Consumers Ready' focussed upon how brands are looking at cashing in on the festive spirit of Onam.  
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  MAM | Media And Advertising  
  Greg Joswaik replaces Phil Schiller as new marketing head for Apple  
  Apple Inc long term marketing head Phil Schiller has been replaced by Greg Joswaik on Tuesday. Schiller will be leaving his post as senior vice president of worldwide marketing to become an Apple Fellow but will retain leadership of the app store.  
  Read More...  
  MAM | Media And Advertising  
  Air-O-Water awards communications mandate to Mavcomm Consulting  
  Air-O-Water Pvt Ltd, India's pioneering Atmospheric Water Generator (AWG) company, today announced that it has awarded the company's communication mandate to Mavcomm Consulting, an integrated communications consulting firm working with some of the top global and Indian brands.  
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Press Releases
» ZEE Keralam introduces SaReGaMaPa Keralam stickers, viewers show their support to their favourite contestants
» Capital India Finance Limited appoints Dr Harsh Kumar Bhanwala as Executive Chairman
» Hungama partners with telecom operators in Switzerland, Poland, Saudi Arabia and other countries
» Zee Tamil to air its fiction shows 7 days a week!
More News From Indian Television
Zee Anmol claws to top place in Free Across Genres channels in week 29
Television viewership dipped slightly in week 29 of 2020 (Saturday, 18 July 2020 to Friday, 24 July 2020, week or period under review) according to Broadcast Audience Research Council Research on India (BARC) weekly data as compared to the previous week.................................................................. Read More...
"Time to discuss IP ownership": Contiloe Pictures' Abhimanyu Singh
Television producers, after a long hiatus, have started shooting with limited cast and crew members. However, taking care of the team and the implementation of other SOP measures has escalated production cost....................................................... Read More...
A+E Networks | TV18 appoints Karishma Dhawan as revenue head
Karishma Dhawan will be taking over as the revenue head at A+E Networks | TV18 and will be in charge of the network's factual entertainment cluster. She will be reporting to A+E Networks | TV18 managing director and CEO-broadcast for Network18 Avinash Kaul....................................................... Read More...
More News From India
»   Big B thanks Amul for special ad treat; slams troll saying never endorsed it
»   Setback for BCCI as Vivo pulls out of IPL in wake of backlash
    Source: Live Mint
»   Capturing unexplored audiences with search advertising
»   MPL appoints Himanshu Raj to head brand communications
    Source: ET Brandequity
»   Twitter mulling a paid subscription model with custom colours, undo send option and more
»   Coca-Cola expands Minute Maid portfolio with two launches
    Source: Financial Express
»   Agenda and Reading List: Discussions on Non Personal Data; Aug 6 and 7 #Ad
    Source: Medianama
»   Google's $2.1 billion Fitbit deal hits roadblock as EU opens probe
    Source: BS
»   This Google Chrome Extension will tell you more about personalised ads shown on Chrome
    Source: India TV News
»   DUTA writes to V-C over ad hoc teachers, salaries
    Source: The Hindu
»   Kerala boy's one-liner wins internet, features in ad and COVID-19 awareness poster
    Source: Indian Express
»   Ad industry forms group to create standards for targeted ads
    Source: Reuters
»   Crisil top boss approaches Bombay High Court to restrain unauthorised use of her pictures
    Source: ET
»   Japan stirs controversy with huge coronavirus aid contract for ad giant Dentsu
    Source: India Today
»   DU ad hoc teachers worried about renewal of contracts amid Covid pandemic
    Source: Hindustan Times
More National News
»   UK advertisers pulled more than EURO 1.1bn spend during Covid lockdown
    Source: The Guardian
»   Zuckerberg was right: Ad boycotts won't hurt Facebook that much
    Source: CNBC
»   Apple and Microsoft just proved the power of advertising
    Source: ZD Net
»   Ad Industry Forms Group to Create Standards for Targeted Ads
    Source: NY Times
»   If advertising works, there's no way it doesn't contribute to obesity
    Source: The Drum
»   NBCU Plans Bid to Draw Wider Set of Advertisers to Sports
    Source: Variety
»   Trump Spanish-language ad equates progressives, socialists
    Source: The Hill
»   Interpublic Is Latest Ad Giant to Report Drop in Revenue
    Source: WSJ
»   How Machine Learning And Automation Give Brands A Boost In E-Commerce Advertising
    Source: Forbes
»   Trump campaign takes a brief pause on its TV advertising
    Source: Fox News
»   Audi drops 'suggestive' ad featuring young girl amid backlash
    Source: NY Post
»   NBC Begins Job Cuts, With Media Industry Reeling From Ad Losses
    Source: Bloomberg
»   Sky Revenues Drop 15.5% As Coronavirus Deals Big Blow To Advertising & Sports Subs
    Source: Deadline
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