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13 August 2020 Volume 11 Issue No:33
  MAM | Media And Advertising  
  Badshah's fake views controversy highlights influencer marketing inadequacies  
  Bollywood rapper Badshah has come under scrutiny for allegedly buying fake views for one of his music videos. This has, once again, opened up the debate on the 'fake followers' strategy prevalent in the social media landscape and how celebrities and influencers are highly involved in this practice.  
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  MAM | Media And Advertising  
  Indigo Consulting Wins L'oreal Paris digital mandate  
  L'Oreal Paris, awards Indigo Consulting, Publicis Groupe's digital marketing and business transformation company, with its complete digital marketing mandate. The account was won following a multi-agency pitch.  
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  MAM | Media And Advertising  
  Brands join moment marketing with Janmashtami creatives  
  Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this week they are celebrating lord Krishna's birthday aka Janmashtami. Dahi Handi events are held with much cheer, especially in Mumbai.  
  Read More...  
  MAM | Media And Advertising  
  Airport advertising makes a comeback with Times OOH new campaign 'The Runway Restart'  
  As airports resume functioning, Times OOH has started airport advertising with a new campaign The Runway Restart. The Runway restart is a key moment for the aviation industry and for brands for whom advertising at airports has been an ideal medium to reach the premium NCCS-A audiences of the country over the years.  
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Press Releases
» On this Independence Day, ZEE Keralam releases a video honouring the role of youngsters in making India a better place
» Join Zee Thirai and Zee Tamil in celebrating the nation: enjoy an exciting line up of movies this Independence Day
» Zee Café celebrates 20 years of we-time moments
» Here's how you can control who replies to your Tweets with Twitter's new conversation settings
More News From Indian Television
Tata Sky Binge strengthens OTT play with the addition of VOOT Select and VOOT Kids
Strengthening its content catalogue to meet the growing entertainment requirements across age groups, Tata Sky Binge – Tata Sky's OTT aggregator service has now partnered with Viacom18 Digital Ventures to bring onboard their premium content streaming service VOOT................................................................... Read More...
 
Synamedia introduces Iris - a new addressable advertising solution
Indian private FM player Entertainment Network (India) Ltd (ENIL), which runs the Mirchi brand radio network in India, reported 71.7 percent fall in consolidated Total Income from Operations (TIO) for the quarter ended 30 June 2020................................................................... Read More...
 
Hoichoi collaborates with JioFiber
The Bengali OTT platform hoichoi is now available for JioFiber customers. JioFiber customers on Silver and above plans will have access to over 2000+ hours of Bengali movies, Original Series and a wide array of content through the hoichoi Platform on their Jio Set- Top Box........................................................ Read More...
 
More News From India
   
»   IAS, Channel Factory announce YouTube product for brand safety and campaign optimisation
»   DCMN India to launch new TV campaigns for upGrad
    Source: ET Brandequity
»   Opinion | Brands celebrate positive vibes to beat covid blues
»   ebikeGo appoints Harbhajan Singh as brand ambassador
    Source: Live Mint
»   Advertisers pin hope on esports but with caution
    Source: Financial Express
»   The Runway Restart - Airport Advertising is back by Times OOH
    Source: ET
»   Brands banking on direct-to-digital movie releases are gaining traction
    Source: BS
»   FSSAI bans sale and advertising of junk food in and around 50 metres of school premises
    Source: India Today
»   Should SUV Advertising be Banned Similar to the Bans on Alcohol, Tobacco Ads?
    Source: News18
»   South Korea to ban 'backdoor online advertising' from September
    Source: New Indian Express
»   NCAA college football cancellations could send networks, advertisers scrambling into 2021
    Source: Reuters
»   Sanya Malhotra resumes work, shoots for an ad in Delhi
    Source: TOI
»   Facebook limits ad targeting that some linked to race
    Source: Hindustan Times
     
 
More National News
   
»   New Biden Ad Highlights The World's Travel Bans On Americans
»   Roku's Stock: Decline In The Cards As Covid-19 Hits Ad Spend?
    Source: Forbes
»   'Stalkerware' phone spying apps have escaped Google's ad ban
»   Reddit CEO defends allowing Trump ads ahead of presidential election
    Source: Tech Crunch
»   Joe Biden's campaign abandons multimillion-dollar Facebook digital ad push
    Source: NY Post
»   UK advertisers pulled more than EURO 1.1bn spend during Covid lockdown
    Source: The Guardian
»   eMarketer: US B2B digital ad spend soars 22.6%
    Source: The Drum
»   WarnerMedia Still Seeks an Ad-Sales Chief, Despite Layoffs
    Source: Variety
»   ViacomCBS Takes Q2 Advertising Hit But Manages To Beat Revenue Forecasts
    Source: Deadline
»   Zuckerberg was right: Ad boycotts won't hurt Facebook that much
    Source: CNBC
»   New York GOP releases digital ad calling for 'restoring safety and security' on New York City streets
    Source: Fox News
»   Trump Spanish-language ad equates progressives, socialists
    Source: The Hill
 
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