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11 August 2020 Volume 11 Issue No:31
  MAM | Marketing  
  Why storytelling is crucial in content marketing  
  Storytelling in content marketing is a vital tool to connect with the audience. Content marketing has always been used in a more personal manner. However, in today's digital era, brands are eager to not only be creative in their advertising but also using content to sell, connect and engage.  
  Read More...  
  MAM | Media And Advertising  
  Pine Labs appoints Gayatri Rath as CMO & communications officer  
  Pine Labs has appointed Gayatri Rath as chief marketing & communications officer. Rath will lead the brand, marketing and communications function as the company accelerates its growth in merchant commerce across India, Southeast Asia and the Middle East.  
  Read More...  
  MAM | Media And Advertising  
  PhonePe launches new campaign saluting indomitable spirit of India  
  India's digital payments platform PhonePe today announced the launch of a new brand campaign saluting the resilient spirit of the people of India and their unstoppable drive in the face of the COVID2019 pandemic.  
  Read More...  
  MAM | Media And Advertising  
  Yellophant Digital wins digital & media buying mandate for Cane Juicery  
  Digital agency Yellophant Digital from the house of Merge Infinity Global has won the digital & creative duties for India's first functional sugarcane juice brand fortified with natural ingredients, Cane Juicery. As part of the mandate, the agency will handle social media content, creatives, SEO, ORM, media planning, buying and strategy across all digital platforms.  
  Read More...  
Press Releases
» CNN-News18 launches 'News18 Debrief' with Shreya Dhoundial
» International stars from 13 Reasons Why, 365 Days, Too Hot to Handle make their India Television chat show debut with zoOm's Access Allowed
» Colors' Naagin 5 will premiere on 9 August
» KFC's super 7 days are here!
More News From Indian Television
Free patriotic films for cinema lovers, courtesy NFDC
This one is for film lovers of India's independent cinema. The National Film Development Corp (NFDC) has decided to showcase some films from its wide catalogue free between 7 and 21 August 2020 as a celebration of India's independence day........................................................ Read More...
HONOR collaborates with ZEE5 to reach Indian consumers for its latest smartphones
The leading OTT platform ZEE5 continues to be a brand favourite, when it comes to reaching out to a diverse set of audiences across the country in the most targeted and effective manner. ................................................................... Read More...
Tata Sky celebrates 14th anniversary, creates a nostalgic digital campaign
8 August marked the fourteenth anniversary of Tata Sky, a brand that has grown into a successful and innovation-led organization with a deep-rooted commitment to customer satisfaction through hard work................................................................... Read More...
More News From India
»   Melange by Lifestyle appoints Deepika Padukone as brand ambassador
»   Forest Essentials awards digital mandate to ET Medialabs
    Source: ET Brandequity
»   Private agency's ad for 5,285 Railway jobs is illegal and tantamounts to fraud: Govt
»   Chinese brands hold back spending on ads
    Source: Live Mint
»   Crompton underlines the importance of silence in new ad for SilentPro fans
    Source: Financial Express
»   Agenda and Reading List: Discussions on Non Personal Data; Aug 6 and 7 #Ad
    Source: Medianama
»   Brands banking on direct-to-digital movie releases are gaining traction
    Source: BS
»   SC upholds termination of 8,882 ad-hoc teachers in Tripura
    Source: India TV News
»   DUTA writes to V-C over ad hoc teachers, salaries
    Source: The Hindu
»   Already booked for Sedition: Police to invoke NSA against Peace Party chief for 'communal ad'
    Source: Indian Express
»   As Trump falters, Democrats and Biden eye an elusive prize: Texas
    Source: Reuters
»   Sanya Malhotra resumes work, shoots for an ad in Delhi
    Source: TOI
»   'Brand' new hope, positivity in the post-Covid-19 era!
    Source: Hindustan Times
More National News
»   DoubleVerify says ad fraudsters are using public domain content to create fake TV apps
»   Reddit CEO defends allowing Trump ads ahead of presidential election
    Source: Tech Crunch
»   Defending the right to advertise - a response from the Ad Association, IPA and Isba
»   eMarketer: US B2B digital ad spend soars 22.6%
    Source: The Drum
»   WarnerMedia Still Seeks an Ad-Sales Chief, Despite Layoffs
    Source: Variety
»   ViacomCBS Takes Q2 Advertising Hit But Manages To Beat Revenue Forecasts
    Source: Deadline
»   Zuckerberg was right: Ad boycotts won't hurt Facebook that much
    Source: CNBC
»   UK advertisers pulled more than EURO 1.1bn spend during Covid lockdown
    Source: The Guardian
»   New York GOP releases digital ad calling for 'restoring safety and security' on New York City streets
    Source: Fox News
»   Trump Spanish-language ad equates progressives, socialists
    Source: The Hill
»   Interpublic Is Latest Ad Giant to Report Drop in Revenue
    Source: WSJ
»   The 30-Second TV Ad Is History. Now What?
    Source: Forbes
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