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8 April 2020 Volume 10 Issue No:43
  MAM | Marketing  
  Advertising world should re-strategise business now to sustain the impending economic blow  
  The ongoing global lockdown prompted by the deadly COVID-19 has pushed the world economy off a cliff, with even the most developed nations staring into an impending dark phase of recession.  
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  MAM | Marketing  
  Consumers don't want brands to stop advertising despite COVID-19: Kantar study  
  Consumers don't want brands to stop advertising and it must not be exploitative, says Kantar's new study. Majority also believe that coronavirus must not be exploited to promote a brand. The study seeks to gauge urban India's sentiments, behaviours and expectations from brands during the COVID-19 pandemic.  
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  MAM | Marketing  
  Britannia partners with Dunzo for doorstep delivery of food essentials  
  Britannia Industries has partnered with on-demand e-commerce platform Dunzo to deliver all its products in this unprecedented situation. Customers can avail Britannia products through the Dunzo app in under an hour of ordering from the 'Britannia Essentials' store.  
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  MAM | Marketing  
  Harkness Screens joins the fight against COVID-19  
  Harkness Screens recently announced that it would be starting a number of research and development projects into ways that they could support healthcare workers, social care workers and key workers; thereby using their unique skills and broad geographical footprint.  
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Press Releases
» McDonald's India introduces a unique 'Work from Home' policy for its Restaurant Management Team and Frontline Crew
» ShopClues Announces 48-hour Delivery of Essentials in Delhi & Gurgaon
» Julahaa Sarees launches #WeavingCourage Campaign, An Ode To All Strong Women Fighting Against The Pandemic
» Tollywood Music Director Sathya announces exclusive Dubsmash challenge on ShareChat for his upcoming composed song on Covid 19 awareness
More News From Indian Television
NBA deplores Congress president Sonia Gandhi's suggestion to ban media ads
The News Broadcasters Association (NBA) has strongly deplored the suggestion by Congress president Sonia Gandhi to "impose a complete ban on media advertisements - television, print and online - by the government and public sector undertakings (PSUs) for a period of two years".......................................... Read More...
ShemarooMe partners with Indian embassy in Paris
As the world adapts to the new normal of social distancing due to the COVID-19 pandemic, ShemarooMe, the video streaming platform of Shemaroo Entertainment Ltd, has collaborated with the Indian embassy in Paris to connect with Indian nationals and people of Indian origin in France with a view to reinforce their eternal bond and love for Bollywood.. ....................................... Read More...
ZEEL to offer financial relief to 5000+ daily wage earners
Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd (ZEEL), as part of intensifying its fight against Covid-19, has committed to offer financial relief to over 5000 daily wage earners, working directly or indirectly for the company in its overall production ecosystem. ..................................... Read More...
More News From India
»   Advertising industry mourns the loss of God's good man, Goutam Rakshit
»   ZEE5 Global launches Bollywood movies in Arabic for Middle East audiences
    Source: ET Brandequity
»   Dangal TV brings back historical television show Chandragupt Maurya
    Source: Financial Express
»   Not only 'Mahabharat', 'Ramayan', DD also airs old TVCs; here's one with Kriti Sanon
    Source: DNA India
»   Coronavirus: How scientists track us to help tame Covid-19
    Source: Live Mint
»   ShareChat bets big on vernacular audiences with micro-influencers, user generated content
    Source: ET
»   Fitch Says U.S. 2020 Media Ad Recession Effects Will Linger In 2021
    Source: Reuters
»   Zelda and F Scott Fitzgerald's literary honeymoon to be celebrated by fans
    Source: Indian Express
»   Miss England 2019 Hangs up Her Crown, Returns to Work as Doctor Amid Covid-19 Pandemic
    Source: News18
»   Kalyan Jewellers launches 'Goldsmith Relief Fund' with Amitabh Bachchan
    Source: Business Today
More National News
»   Major multinationals are postponing ad campaigns and slashing marketing budgets, new report finds
    Source: CNBC
»   TV Ad Spending on Pharma Rose in March: TVSquared
    Source: Broadcasting Cable
»   Roku's free ad-supported streaming service is coming to the UK
    Source: The Verge
»   Celine Rotterman Joins Deadline Ad Sales Team As SVP
    Source: Deadline
»   Quibi could score as TV ad budgets shift toward digital
    Source: Fierce Video
»   Democratic Committee Plans $22 Million in YouTube Ads This Fall
    Source: NY Times
»   Snap reports usage boost from Covid-19 with increased ad engagement
    Source: The Drum
»   Pelosi-aligned super PAC books $51M in fall ads
    Source: Politico
»   Digiday Research: 73% of ad buyers have clients 'pausing' spending
    Source: Digiday
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