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3 April 2020 Volume 10 Issue No:40
  MAM | Marketing  
  Brands shift ad spends to digital platforms to tide over COVID-19 crisis  
  The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry experts, the long-term impact will be positive. However, the next quarter is going to be very crucial for the advertising world.  
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  MAM | Marketing  
  Ad FCT sees 15% jump amidst COVID-19 lockdown: BARC Nielsen report  
  BARC India and Nielsen released the second edition of their insights into TV, smartphone and audience behaviour in the wake of COVID-19 earlier this evening. As per the new data, covering data of week 11-12, average daily FCT in the week grew by 15 per cent, adding six lakh seconds, as compared to the period between 11 and 31 January 2020.  
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  MAM | Marketing  
  Reckitt Benckiser issues first global gender pay report  
  As part of its commitment to diversity and inclusion, gender equality and corporate transparency, Reckitt Benckiser today reported on gender pay in its top five markets around the globe in the company's first global Gender Pay Report.  
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  iWorld | E-commerce  
  Snapdeal resumes services in 96 cities for essential goods  
  E-commerce marketplace Snapdeal has resumed operations in 96 cities covering more than 15,000 pin codes. Other than metro cities, the list also covers smaller cities like Agra, Bhopal, Dehradun, Jalandhar, Kanpur, Lucknow, Jaipur, Kota, Nashik, Patna, Raipur, Surat etc.  
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Press Releases
» ZEE LIVE's Supermoon launches "Live to Home" on ZEE5
» to donate Rs.10 lakhs to fight off Covid-19, help daily wage workers
» Tattvan launches a new initiative "Swastha Samarth" for all amid lockdown
» Pocket Aces' Loco upgrades its product offerings
More News From Indian Television
TV consumption up by 37% in week 12 due to COVID-19 lockdown: BARC India & Nielsen
As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the latest information from Broadcast Audience Research Council of India (BARC) and Nielsen. Total TV consumption in week 12 grew by 37 per cent compared to the previous week....................................... Read More...
Zoom comes under malware attack
Hackers have been on the prowl, targeting popular video conferencing application Zoom as more and more people are resorting to virtual meetings in the wake of COIVD-19 pandemic. Such malware attacks, commonly called Zoom Bombing, have been reported from different parts of the world...................................... Read More...
ABP News Network appoints Zulfia Waris as business head of ANN Content Studio
ABP News Network has appointed Zulfia Waris as the business head of ABP News Network Content Studio. Waris will be responsible for the organisation's new subsidiary, ANN Content Studio, to produce path-breaking content for all platforms................................... Read More...
More News From India
»   Advertising industry mourns the loss of God's good man, Goutam Rakshit
»   Sony Pictures and WWE expand partnership in India
    Source: ET Brandequity
»   Google claims the top spot in mobile app advertising
    Source: Financial Express
»   Google to allow some coronavirus ads on its platform
    Source: Hindustan Times
»   Ad agency FCB launches live events platform XP&D Be.Live
    Source: Live Mint
»   India under lockdown: Broadcasters stare at drop in ad revenues
    Source: ET
»   Democrats want FCC to reject Trump campaign threat to broadcasters
    Source: Reuters
»   Gujarat gears up, adds Vadodara, Surat, Rajkot and Bhavnagar to hotspot list
    Source: Indian Express
»   How COVID-19 outbreak has impacted media and advertising industry
    Source: CNBCTV18
»   A paint company's ad on life during the coronavirus lockdown gets a thumbs up online
    Source: Yahoo
More National News
»   BBC World News, CNN International & Euronews Donate $50M Of Ad Space To Coronavirus Fight
    Source: Deadline
»   Evening Standard announces pay cut and furloughs after ad slump
    Source: The Guardian
»   Publishers reel as coronavirus pandemic drains ad sales
    Source: NY Post
»   Biden hails front-line health care workers in new ad
    Source: The Hill
»   Google Is Starting To Let Some Advertisers Mention COVID-19 After Policy Reversal
    Source: Forbes
»   Snap reports usage boost from Covid-19 with increased ad engagement
    Source: The Drum
»   How the Coronavirus Crisis Is Tying the U.S. Ad Market in Knots
    Source: Variety
»   McConnell Releasing Ad Tied to His Role in Virus Rescue Bill
    Source: NY Times
»   'Rats out of the sewers': Ad fraudsters are leaping on the coronavirus crisis
    Source: Digiday
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