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10 April 2020 Volume 10 Issue No:45
  MAM | Marketing  
  Digital campaigns have highest chances of growing: BARC Nielsen report  
  As per the third edition of the BARC-Nielsen report on digital advertising, there is no drop in the count of creatives even after the COVID-19 crisis. According to the report, 11 out of 19 categories have maintained their demand in the market.  
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  MAM | Marketing  
  Social ads dominate TV during COVID-19: BARC-Nielsen report  
  Overall advertising FCT grew by nine per cent in the week starting 28 March over the pre-COVID time period between 11 and 31 January, as per the third edition of BARC India & Nielsen Media Explain "The Crisis Consumption - Impact Of COVID -19 On TV And Smartphone Behaviour Across India" findings.  
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  MAM | Marketing  
  ShareChat takes brands regional with language-first campaigns  
  ShareChat, India's own social media platform, put forward a strong showcase of its regional capabilities, especially in tier II, III and IV cities. Since the inception of its advertising-led monetisation in September 2019, ShareChat is driving new internet audiences from over 800 cities in India.  
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  MAM | Marketing  
  Dineout launches Project Thali to donate rations among needy  
  With major economic activities stagnating, the COVID-19 pandemic has had a devastating impact on the livelihoods and food security of millions of people across India. Home to one-quarter of all undernourished worldwide.  
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Press Releases
» Perfect Relations introduces 24x7 War Room for clients Amid COVID 19 crisis
» ShopClues Announces 48-hour Delivery of Essentials in Delhi & Gurgaon
» Kellogg's brings delicious twist to the breakfast table with 21 lip-smacking recipes for 21-stay-at-home days
» #ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it
More News From Indian Television
Disney+Hotstar boasts of 8 mn paid subscribers
Disney+ is making noise in the market even after its launch as it has surpassed the 50 million subscriber mark globally. The new streaming service from the mouse house has been racing ahead of all its guidance numbers and has reached the magnificent number within five months of its launch............................................ Read More...
India Today becomes most-watched channel in megacities in week 13 of BARC
For the first-ever time this year, India Today has become the most-watched channel in the megacities, clinching number one spot in week 13 of Broadcast Audience Research Council (BARC) India. The channel has secured second spot in the previous week in the same category......................................... Read More...
Tired of COVID-19 news, Indians turn to movies: BARC-Nielsen Report
Indians have become bored with excessive COVID-19 news. Which is why in week three of lockdown, people have switched over to movie channels, driving the genre viewership up, as per the latest BARC-Nielsen report. In week 13, viewers spent more than one hour on movie channels and it has grown by 77 per cent week on week....................................... Read More...
More News From India
»   Bajaj Allianz General Insurance says 'Hum Honge Kamyaab' to support coronavirus warriors
»   Times of India Group and Dainik Bhaskar Group jointly launch campaign against fake news
    Source: ET Brandequity
»   Stopping government ads on TV would kill the sector: IBF
»   Former Ogilvy employee Abhik Santara launches ad agency ^Atom Network
    Source: Financial Express
»   TV bodies deplore Sonia Gandhi's call to ban government advertising
»   Radio operators ask Sonia Gandhi to withdraw suggestion
    Source: Live Mint
»   Soap vs handwash: In time of crisis, firms set aside age-old differences
    Source: BS
»   Facebook ad review system unable to spot COVID-19 misinformation: Report
    Source: Medianama
»   Finance Ministry allows states to borrow Rs 3.20 lakh crore from market
    Source: ET
»   Advertisers shun coronavirus coverage, hastening news media battle for survival
    Source: Reuters
»   Miss England 2019 Hangs up Her Crown, Returns to Work as Doctor Amid Covid-19 Pandemic
    Source: News18
»   Facebook sues firm over deceptive ads linked to coronavirus scams
    Source: Hindustan Times
More National News
»   Lacking eyeballs, British news outlets 'could fail due to coronavirus ad-blocking'
»   Channel 4 cuts content budget by EURO 150m as virus hits ad revenues
    Source: The Guardian
»   Lacking eyeballs, Facebook's ad review system fails to spot coronavirus harm
    Source: TC
»   Bernstein upgrades Twitter, despite coronavirus hit to ad revenue
    Source: CNBC
»   Xandr Using Ad Platform to Deliver COVID-19 PSAs
    Source: Broadcasting Cable
»   Roku's free ad-supported streaming service is coming to the UK
    Source: The Verge
»   Celine Rotterman Joins Deadline Ad Sales Team As SVP
    Source: Deadline
»   Quibi could score as TV ad budgets shift toward digital
    Source: Fierce Video
»   Democratic Committee Plans $22 Million in YouTube Ads This Fall
    Source: NY Times
»   Snap reports usage boost from Covid-19 with increased ad engagement
    Source: The Drum
»   Trump camp runs ad saying Sanders and Biden are 'more alike than you think'
    Source: Fox News
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