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1 April 2020 Volume 10 Issue No:38
  MAM | Marketing  
  Consumers react more positively to television ads: GroupM report  
  Consumers react more positively to television ads and around 37 per cent of consumers feel digital ads are too intrusive, reveals the recently released "Consumer Trust In Digital Marketing" report by GroupM.  
  Read More...  
  MAM | Marketing  
  Bisleri services free packaged drinking water to frontline fighters against Covid-19  
  Bisleri salutes the spirit and courage of the frontline fighters who are braving the outbreak to keep the nation going amid the COVID-19 crisis.  
  Read More...  
  MAM | Marketing  
  Godrej Interio releases 'Work From Home' guide  
  Godrej Interio has announced the release of its exclusive guide: 'Stay Healthy. Be Productive' - a 'Work From Home' guide that reveals the challenges and solutions for the modern-day home-office setups.  
  Read More...  
  MAM | Media And Advertising  
  The Marcom Avenue wins integrated marketing mandate for Vertel Digital  
  The Marcom Avenue is a data-driven integrated marketing agency that has been appointed to lead the integrated marketing communications for Vertel Digital, India's leading provider of wireless-radio communication equipment.  
  Read More...  
Press Releases
» Team INOX Unlocks Imagination During The 21-Day Lockdown
» Blaupunkt now offers the suite of Audio Products on its official website
» Media Mantra bags Loom Solar's nationwide PR mandate
» Onsitego launches a fund to support service partners during COVID-19
More News From Indian Television
Disney+ Hotstar to go live from 3 April
Star India has announced the upgrade of Hotstar to Disney+ Hotstar will take place on 3 April 2020. With a fresh new look and enhanced user interface, Disney+ Hotstar brings together the magic of Disney's storytelling and the scale and technological expertise of Hotstar, giving users an unparalleled video streaming experience..................................... Read More...
IN10 Media inks content partnership deal with ZEE5
IN10 Media, a network with diverse offerings in the media and entertainment sector, has announced its two-channel content partnership deal with ZEE5. With this partnership, ZEE5 users will have easy access to IN10 Media's infotainment channel EPIC TV, and youth-centric, 24-hour music channel ShowBox.................................... Read More...
Zee Bangla brings back 8 old shows to entertain viewers
Starting 30 March, Zee Bangla is bringing back some of its iconic shows: Ek Akasher Niche, Agnipariksha, Amar Durga, Dweep Jwele Jai, Bhootu, Goyenda Ginni, Sa Re Ga Ma Pa, and Mirakkel in order to keep its viewers entertained................................. Read More...
More News From India
»   Consumers prefer TV ads over digital: GroupM survey
»   Coronavirus Impact: Ad expenditure to decline by 50-55% on TV between April-June 2020
    Source: Financial Express
»   Sony Pictures and WWE expand partnership in India
»   Facebook commits $100 million to support news media hurt by virus crisis
    Source: ET Brandequity
»   Vivo India salutes health workers fighting covid-19 in digital campaign
»   Disney+ Hotstar to launch in India on 3 April
    Source: Live Mint
»   WPP withdraws 2020 guidance as key ad markets slow over coronavirus
    Source: BS
»   McConnell Releasing Ad Tied To His Role In Virus Rescue Bill
    Source: Republic World
»   Ad giant WPP pulls dividend, buyback and outlook as clients cut spending
    Source: Reuters
»   Gujarat gears up, adds Vadodara, Surat, Rajkot and Bhavnagar to hotspot list
    Source: Indian Express
»   Global tech giants Google, Facebook seek to defer Indian digital tax
    Source: Hindustan Times
More National News
»   Ad giant WPP launches £2bn savings plan as Covid-19 hits business
    Source: The Guardian
»   Lilly ad campaign in U.S. newspapers offers diabetes med help for patients affected by COVID-19 shutdowns
    Source: Fierce Pharma
»   Biden hails front-line health care workers in new ad
    Source: The Hill
»   McConnell Releasing Ad Tied to His Role in Virus Rescue Bill
    Source: NY Times
»   Vodafone Italy creates an ad from home to demonstrate the power of connectivity
    Source: The Drum
»   How the Coronavirus Crisis Is Tying the U.S. Ad Market in Knots
    Source: Variety
»   Declining ad rates may signal a reset for startup SEM strategies
    Source: TC
»   Delayed Olympics Risks Turning Into Colossal Advertising Bust
    Source: Bloomberg
»   Ad-buying agencies are cozying up to SSPs, creating more transparency questions
    Source: Digiday
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