Click here to View in Browser 1 April 2020 Volume 10 Issue No:38   MAM | Marketing     Consumers react more positively to television ads: GroupM report     Consumers react more positively to television ads and around 37 per cent of consumers feel digital ads are too intrusive, reveals the recently released "Consumer Trust In Digital Marketing" report by GroupM.     Read More...     MAM | Marketing     Bisleri services free packaged drinking water to frontline fighters against Covid-19     Bisleri salutes the spirit and courage of the frontline fighters who are braving the outbreak to keep the nation going amid the COVID-19 crisis.     Read More...     MAM | Marketing     Godrej Interio releases 'Work From Home' guide     Godrej Interio has announced the release of its exclusive guide: 'Stay Healthy. Be Productive' - a 'Work From Home' guide that reveals the challenges and solutions for the modern-day home-office setups.     Read More...     MAM | Media And Advertising     The Marcom Avenue wins integrated marketing mandate for Vertel Digital     The Marcom Avenue is a data-driven integrated marketing agency that has been appointed to lead the integrated marketing communications for Vertel Digital, India's leading provider of wireless-radio communication equipment.     Read More...         Press Releases » Team INOX Unlocks Imagination During The 21-Day Lockdown » Blaupunkt now offers the suite of Audio Products on its official website » Media Mantra bags Loom Solar's nationwide PR mandate » Onsitego launches a fund to support service partners during COVID-19 More News From Indian Television Disney+ Hotstar to go live from 3 April Star India has announced the upgrade of Hotstar to Disney+ Hotstar will take place on 3 April 2020. With a fresh new look and enhanced user interface, Disney+ Hotstar brings together the magic of Disney's storytelling and the scale and technological expertise of Hotstar, giving users an unparalleled video streaming experience..................................... Read More...   IN10 Media inks content partnership deal with ZEE5 IN10 Media, a network with diverse offerings in the media and entertainment sector, has announced its two-channel content partnership deal with ZEE5. With this partnership, ZEE5 users will have easy access to IN10 Media's infotainment channel EPIC TV, and youth-centric, 24-hour music channel ShowBox.................................... Read More...   Zee Bangla brings back 8 old shows to entertain viewers Starting 30 March, Zee Bangla is bringing back some of its iconic shows: Ek Akasher Niche, Agnipariksha, Amar Durga, Dweep Jwele Jai, Bhootu, Goyenda Ginni, Sa Re Ga Ma Pa, and Mirakkel in order to keep its viewers entertained................................. Read More...     More News From India     »   Consumers prefer TV ads over digital: GroupM survey »   Coronavirus Impact: Ad expenditure to decline by 50-55% on TV between April-June 2020     Source: Financial Express »   Sony Pictures and WWE expand partnership in India »   Facebook commits $100 million to support news media hurt by virus crisis     Source: ET Brandequity »   Vivo India salutes health workers fighting covid-19 in digital campaign »   Disney+ Hotstar to launch in India on 3 April     Source: Live Mint »   WPP withdraws 2020 guidance as key ad markets slow over coronavirus     Source: BS »   McConnell Releasing Ad Tied To His Role In Virus Rescue Bill     Source: Republic World »   Ad giant WPP pulls dividend, buyback and outlook as clients cut spending     Source: Reuters »   Gujarat gears up, adds Vadodara, Surat, Rajkot and Bhavnagar to hotspot list     Source: Indian Express »   Global tech giants Google, Facebook seek to defer Indian digital tax     Source: Hindustan Times         More National News     »   Ad giant WPP launches £2bn savings plan as Covid-19 hits business     Source: The Guardian »   Lilly ad campaign in U.S. newspapers offers diabetes med help for patients affected by COVID-19 shutdowns     Source: Fierce Pharma »   Biden hails front-line health care workers in new ad     Source: The Hill »   McConnell Releasing Ad Tied to His Role in Virus Rescue Bill     Source: NY Times »   Vodafone Italy creates an ad from home to demonstrate the power of connectivity     Source: The Drum »   How the Coronavirus Crisis Is Tying the U.S. Ad Market in Knots     Source: Variety »   Declining ad rates may signal a reset for startup SEM strategies     Source: TC »   Delayed Olympics Risks Turning Into Colossal Advertising Bust     Source: Bloomberg »   Ad-buying agencies are cozying up to SSPs, creating more transparency questions     Source: Digiday   To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.