23 September 2019 | Volume 9 Issue No:04   Facebook Twitter YouTube YouTube
MAM | Marketing
A boom in content-led ads in the nominations for Big Bang Awards 2019
The Advertising Club Bangalore president Laeeq Ali is positive about the growth of the advertising industry in the country given the boom in technology, and creativity. He also said that government policies are going to pave the way for a good future for the industry.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Marketing
Two arrows and limitless brand messages: the new trend taking Instagram by storm
While Twitter has been a playground for brands to connect with their consumers in a fun and personal manner, new age platforms (if we may still call them so) are catching up fast. One such platform is Instagram, which was once used as an extension of Twitter, as brands shared the screenshots of their tweets on their handles, but today has become a great marketing and engagement tools for the brands.
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MAM | Marketing
Colgate Dental Cream rises as top brand in BARC week 37 rankings
The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 37 of 2019.
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MAM | Media And Advertising
Dentsu Impact wins creative mandate for V-Mart Fashion
V-Mart, one of the biggest retail chains of India, has brought on board Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, as its planning and creative agency partner for V-Mart Fashion. With this announcement, V-Mart is poised to enhance its marketing strategy in India.
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  iWorld | OTT
  Netflix announces 'Drive', first original film with Dharma Productions
  DTH | DTH Services
  DishTV strengthens presence in West Bengal with special offers and packages
  Television | TV Channels
  Star Sports launches MISSION 2020 with the Men in Blue
  iWorld | OTT
  Vigo India celebrates two years of connecting communities
  Television | TV Channels
  CNN International to launch new programming

Television | TV Channels

  FYI TV18 presents a modern dating show with a twist
iWorld | Social Media
Facebook rolls out new suite of interactive ad solutions

Television | TV Channels

Zee Kannada's 'Jote Joteyali' garners 171% growth in primetime slot

Television | TV Channels

IPL value increases to $6.8 billion in 2019
- Downton Abbey beats Ad Astra and Rambo Last Blood at the US box office
- Indian Ad-Age: How Hamara Bajaj felt the heartbeat of a nation
  Source: Indian Express
- How companies are turning agile sales and marketing models to accelerate revenues
- ZEE5 announces strategic partnership for OnePlus TV
  Source: ET BrandEquity
- Verizon Media appoints Nikhil Rungta as country manager for India
- IPL's brand value jumps 7% to $6.8 bn in 2019: Duff & Phelps
  Source: Live Mint
- TikTok removed 135,000 videos in 1.5 years of its operations in India
  Source: BS
- WhatsApp secretly rolles out this new feature: Have you got it yet?
  Source: Zeebiz
- Kartik Aaryan shoots with Amitabh Bachchan for an ad, crosses off wish from bucket list
  Source: India Today
- In The News: Havas Group acquires digital agency Langoor
  Source: Financial Express
- Doordarshan turns 60: Here is a nostalgic look at the broadcaster's milestones
  Source: ET
- Priyanka Chopra grooves to Ghungroo; Govinda turns brand ambassador
  Source: Mid-Day
- TiVo pre-roll ads to be served before viewers can watch content
- Hearst Television embraces impression-based ad selling

Source: The Drum

- Box Office: 'Downton Abbey' Reigns Over 'Ad Astra,' 'Rambo: Last Blood' With $31 Million Debut

Source: Variety

- Ad Astra review: Brad Pitt sulks in outer space

Source: The Guardian

- Pro-Second Amendment lawmaker tones down ad after Dem opponent calls it 'violent rhetoric'

Source: Fox News

- GOP State Senator Runs Ad Saying She's 'Not Afraid To Shoot' Gun Control Groups Down

Source: Huffington Post

- Ad Astra: How Brad Pitt helped nail the space epic's ending

Source: Cnet

- Nike Scores Emmy For Contentious Colin Kaepernick Ad

Source: B&T

- Guelph-developed Yukon Gold potatoes highlighted in new food delivery ad with Jon Hamm Social Sharing

Source: CBC

- Here's How Google Sends Advertising Dollars to Fake News Sites

Source: Vice

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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