20 September 2019 | Volume 9 Issue No:03   Facebook Twitter YouTube YouTube
MAM | Marketing
ASCI to improve social media presence, strengthen monitoring of digital advertising: Rohit Gupta
The newly appointed Advertising Standards Council of India (ASCI) chairman of the board of governors Rohit Gupta will be putting a strong emphasis on the process of improving the digital advertisements.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Media and Advertising
Dolby launches campaign 'Mobile Pe Dolby Hai Kya?'
Dolby Technology has launched a new campaign 'Mobile Pe Dolby Hain Kya?' (Got Dolby on your Mobile?), which is aimed at educating the smartphone owners about the Dolby technology on the mobile.
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MAM | Media and Advertising
Welspun launches campaign - Badal Dalo; ropes in Amitabh Bachchan as brand ambassador
Welspun India Ltd's leading domestic brand, Welspun, has announced the launch of its new campaign 'Badal Dalo', which aims to change existing, deep-seated perceptions about the home linen and flooring categories.
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MAM | Marketing
WATConsult bags digital duties for Goibibo
WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital mandate for Goibibo, India's leading online travel company. The mandate includes digital media management and digital creative duties of the brand.
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  Television | TV Channels
  Hungama's latest Marathi original show, 'Shree Kaamdev Prasanna' crosses 43 lakh episodic views in 30 days
  Television | TV Channels
  Viacom18 drives digital first strategy by launching COLORS Telugu on VOOT
  MAM | Marketing
  Dual honours awarded to brand IndiaFirst Life stand testament to its evolution

Television | TV Channels

  "Balla Ram & Ball-Adams" make their debut on Star Sports
  iWorld | OTT
  Catch Up with The Best Emmy nominated shows on Hotstar Premium

Television | TV Channels

  Zee Telugu's Muddha Mandaram celebrates completion of 1500 episodes
iWorld | OTT
Viacom18's Gourav Rakshit on Colors Telugu digital-first launch, advertiser strategy, digital measurement

Television | TV Channels

IIM-A validates BARC India's sample design & methodology

Television | TV Channels

BARC week 37: No changes in Hindi GEC
- Rohit Gupta is new ASCI chairman
- ZEE5 announces strategic partnership for OnePlus TV
  Source: ET BrandEquity
- Verizon Media appoints Nikhil Rungta as country manager for India
- IPL's brand value jumps 7% to $6.8 bn in 2019: Duff & Phelps
  Source: Live Mint
- TikTok removed 135,000 videos in 1.5 years of its operations in India
  Source: BS
- Lasting impact: Indian brands should harness power ephemeral stories
  Source: Financial Express
- Shopping on High Street? Expect an ad deluge
  Source: DNA India
- French advertising group Havas snaps up Indian digital agency Langoor
  Source: Vccircle
- Vicky Kaushal to be brand ambassador for Havells male grooming products
  Source: ET Retail
- FCC approves Nexstar Media deal to buy Tribune Media
  Source: Reuters
- Hearst Television embraces impression-based ad selling
- Is half of your ad spend going down the drain? Take this survey to find out.

Source: The Drum

- Old Magecart web domains resurrected for fraudulent ad schemes

Source: ZD Net

- Facebook will bring AR ads to the News Feed fall 2019

Source: VB

- Ad-Tech Startup Innovid Bets on Display Ads

Source: WSJ

- Same As It Ever Was: Deloitte Says TV's Future May Look Like Its Ad-Supported Past

Source: Forbes

- Hearst Stations Move to Impression-Based Ad Sales

Source: Broadcasting Cable

- Plex adds Lionsgate content to ad-supported streaming service

Source: Fierce Video

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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