18 September 2019 | Volume 9 Issue No:01   Facebook Twitter YouTube YouTube
MAM | Media and Advertising
Tech-enabled marketing can help brands sail through economic slowdown
The consumer of today is discerning and careful about where one is making expenditures but will not shy away from spending on good things, remarked MediaCom global managing director of Blink & strategic partnerships Bianca Best, as she interacted with Indiantelevision.com at the inaugural flagship BLINK_live event in Mumbai.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Marketing
Maruti Suzuki launches #BeLimitless Swift campaign to celebrate real-life heroes
Focusing on recognising heroes who have gone far and beyond across different walks of life, Maruti Suzuki India Ltd, the leading passenger car maker in India, has launched 'Be Limitless'-a 3-part video campaign for Maruti Swift. The campaign for Swift is aimed at highlighting the stories of extraordinary people, who are as dynamic as Maruti Suzuki and are relentless pursuing challenges every day.
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MAM | Marketing
PhonePe goes live across over 1 mn offline stores in Delhi-NCR
PhonePe, India's fastest growing payments platform announced that it is now live as a payment option across 1 million offline merchant outlets in Delhi-NCR. This milestone reflects PhonePe's phenomenal acceptance across large organised retail stores as well as small and mid-size retail stores in the region.
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MAM | Media and Advertising
Vodafone appoints Carat as global media buying agency
Telecom service provider Vodafone has announced the appointment of Carat, from the house of Dentsu Aegis Network (DAN), as its global media buying agency. As per reports, the account size is pegged at Rs 35,000 crore globally. In India, the business is worth Rs 400 crore. The scope includes media buying across multiple international markets, partnered with Vodafone's in-housed biddable media team.
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  Television | TV Channels
  Romedy Now steps into a new avatar, undergoes a brand refresh
  iWorld | OTT
  Netflix acquires global streaming rights of 'Seinfeld'
  MAM | Marketing
  ManoramaMAX hits 5,00,000 users in 2 weeks

MAM | Marketing

  Designed to love your skin as much as you do - the new Gillette SkinGuard
  Television | TV Channels
  Rugby fans in India will enjoy extensive broadcast coverage of Rugby World Cup 2019

MAM | Marketing

  EdYoda accepted as Asia-Pacific Member by AWS EdStart Program
Television | TV Channels
Zee Cinemalu's rural focus and Telugu movie popularity

iWorld | Social Media

Facebook and Instagram roll out music products in India

iWorld | OTT

The highly anticipated Amazon Original Series - The Family Man releases 20th September on Amazon Prime Video
- Facebook to stop news headline changes from advertisers
- How Mumbai Mirror's new campaign shows an interesting side of the city
  Source: ET BrandEquity
- Ayushmann Khurrana spearheads ₹100-cr Godrej Security Solutions marketing push
  Source: Live Mint
- Google Cloud India head Nitin Bawankule to join Star India as head of ad sales
  Source: ET
- Ad companies say billboards in Kochi are safe
  Source: New Indian Express
- Exes Ranbir Kapoor and Katrina Kaif get back together. But for an ad.
  Source: India Today
- Flipkart hits back at traders body against alleged FDI norms violation; calls it CAIT's propaganda
  Source: Financial Express
- Google Advertising Practices Targeted in US Antitrust Probe
  Source: NDTV
- FCC approves Nexstar Media deal to buy Tribune Media
  Source: Reuters
- The gloriously surreal space epic Ad Astra is half a great movie
- Google confirms orange Pixel 4 with Times Square ad

Source: The Verge

- Questlove stars in 'Made Ready' brand platform ad for Citizens Bank

Source: The Drum

- Washington Post ad tech platform aims at Google-Facebook duopoly

Source: Tech Xplore

- Michael Bennet releases new TV ads in Iowa

Source: Politico

- Procter & Gamble Exec on Staying Relevant-And That Gillette Ad

Source: Fortune

- Biden releases new Iowa digital health care ad emphasizing family

Source: CBS News

- Comcast launches self-service TV ad platform

Source: Fierce Video

- This Old House Taps Wurl for OTT Distribution and Ad Monetization

Source: Multichannel

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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