17 September 2019 | Volume 8 Issue No:100   Facebook Twitter YouTube YouTube
MAM | Marketing
10 marketing trends the banking industry can't ignore
The banking industry is undergoing a massive transformation. Structural, technological data, artificial intelligence and digitisation are changing the dynamics in the world of finance. As a result, marketing in the banking and finance industry has also become more digitised and data-driven. Here are the 10 experiential marketing trends for the banking industry.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Media and Advertising
Tanishq launches 'Aishani' collection TVC this Durga pujo
Tanishq, India’s most trusted jewellery brand has launched a new TVC film this Durga Pujo. The film celebrates the strength, spirit and zest of the modern and progressive Bengali women through all-women organised and supported community Pujo pandal.
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MAM | Media and Advertising
Usha International launches "Live like a Racer" TVC featuring Narain Karthikeyan
Usha International, one of India's leading consumer durables companies, today launched a new campaign including both digital and TVC for its recently launched 'Racer fans'. This range is endorsed by Narain Karthikeyan, India's first Formula One driver, who embodies its spirit.
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MAM | Media and Advertising
Godrej Security Solutions to invest Rs 100 cr in increasing penetration & adoption of home lockers
Godrej Security Solutions (GSS), India's leading home security solutions provider, announced its plans to invest Rs 100 crore towards strengthening its omnichannel presence, and product innovation capabilities. As part of the strategy, the company has chosen Bollywood actor Ayushmann Khurrana to be the face of its new multichannel national campaign #BilkulSafeHai.
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  Television | TV Channels
  Romedy Now steps into a new avatar, undergoes a brand refresh
  iWorld | OTT
  Through its latest marketing innovation, ALTBalaji launches off by taking the interactive ooh route for mom: mission on mars
  Television | TV Channels
  PhonePe goes live across over 1 million offline stores in Delhi-NCR

Television | TV Channels

  Regiment Diaries Returns with Season 2 on EPIC Channel
  iWorld | OTT
  The Format that changed TV forever In India and across The Globe Turns 20!

Television | TV Channels

  Romedy Now unveils its first original show The Love Laugh Live
Television | TV Channels
Banijay Group's Deepak Dhar on adapting shows for OTT, regional foray and digital dynamics

iWorld | OTT

ZEE5 partners with quaero to Orchestrate its complex customer data

Television | TV Channels

Cosmos Maya's glocalisation plan for animation in India
- Del Monte releases new campaign to promote its gourmet Italian offerings
- YouTube creators fret over new child protection rules
  Source: ET BrandEquity
- Fine jewellery brand Hazoorilal Legacy appoints Tara Sutaria as celebrity endorser
- Maruti Suzuki's 'Be Limitless' campaign celebrates real life heroes
  Source: Live Mint
- Entertainment consumers spoilt for choice after entry of JioFiber, Airtel Xstream
  Source: Financial Express
- Sun TV's income from movie distribution rises to Rs 223.36 crore in FY19
  Source: BS
- India's Ad Men Return With Corporate Rivalry, Promotions, Affairs & More
  Source: India Times
- Nike's Controversial Colin Kaepernick Ad Wins Emmy For Best Commercial
  Source: Huffington Post
- Google Advertising Practices Targeted in US Antitrust Probe
  Source: NDTV
- Facebook fact-checker finds UK Conservatives ran ads with altered BBC headline
  Source: Asianage
- FCC approves Nexstar Media deal to buy Tribune Media
  Source: Reuters
- Questlove stars in 'Made Ready' brand platform ad for Citizens Bank
- Fintech brand Tide celebrates small businesses in latest ad campaign

Source: The Drum

- Odell Beckham Jr. ad trolls former team ahead of his return to MetLife Stadium

Source: Fox News

- Colin Kaepernick's Nike ad wins an Emmy for outstanding commercial

Source: CBS News

- Amazon Launches Sponsored Display Advertising

Source: Forbes

- 'Ad Astra' Again Tops Studios' TV Ad Spending

Source: Variety

- Facebook advertisers can write their own headlines for shared news stories

Source: CBC

- Comcast launches self-service TV ad platform

Source: Fierce Video

- James Gray on 'Ad Astra,' little green men and firing Brad Pitt into space

Source: CNN

- Twitch competitor Mixer adds ads, but it might be keeping the revenue for itself

Source: The Verge

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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