16 September 2019 | Volume 8 Issue No:99   Facebook Twitter YouTube YouTube
MAM | Podcasts
Media Minds: Posterscope South Asia group MD Haresh Nayak talks about 11-year long journey on anniversary
OOH advertising is probably the starting point of the advertising culture. From hand-drawn paintings to physical and digital installations, this mode of talking to the consumer has evolved in the past many decades. One of the top names functioning in this industry has been Posterscope, from the house of Dentsu Aegis Network.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Media and Advertising
Seagram's Royal Stag adds Jasprit Bumrah to 'Dream Team'
Making a grand addition to its 'Dream Team', Seagram's Royal Stag has announced Jasprit Bumrah's name as its brand ambassador. The young cricketer will soon be seen in a full-fledged 360-degree marketing campaign for the brand.
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MAM | Marketing
Softline launches festive campaign to promote India's 'First Comfort Fit Pocket Leggings'
This festive season, to showcase its differentiated and innovative product proposition, Softline the premium women wear brand from Rupa & Company Ltd has rolled out a special campaign to promote India's 'First Comfort Fit Pocket Leggings' with Bollywood actress Anushka Sharma in the lead.
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MAM | Media and Advertising
Tanishq TVC film with Nayanthara celebrates glittering gold & abundant auspiciousness
Tanishq, India's trusted jewellery brand has launched a new TVC campaign targeting its large customer base in Tamil Nadu. The new TVC, featuring Southern superstar and face of Tanishq South, Nayanthara will showcase Tanishq's strong understanding of the consumer, culture and customs from a local perspective.
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  Regulators | MIB
  I&B Minister asks broadcasters to make shows accessible to the hearing-impaired
  DTH | DTH Operator
  Sun Direct offers 155 channels for Rs 130 network capacity fee
  MAM | Marketing
  Iconic American cycling brand Trek Bicycle celebrates retail excellence and customer delight in India

Television | TV Channels

  Star World all set to #Reunite your family with MasterChef Australia Season 11
  MAM | Marketing
  Amagi announces 1,000-channels broadcast monitoring facility

iWorld | OTT

  Mallika Dua joins the cast of Hotstar Specials 'The Office Season 2'
iWorld | Social Media
WhatsApp offers to track 'dubious' individuals for Indian govt

iWorld | OTT

Disney CEO Bob Iger resigns from Apple's board

iWorld | OTT

Zomato forays into online video space, to launch 18 original shows
- The Weekend Room: Brands, ads, marketing gimmick that matters to advertisers
- Festive season begins on a dull note; brands and retailers remain cautious on ad-spend
  Source: ET BrandEquity
- Sun TV's income from movie distribution rises to Rs 223.36 crore in FY19
  Source: BS
- Brands struggle with Pinterest in the absence of promoted pins
  Source: Financial Express
- Tourism minister Prahlad Patel to visit J&K, Kargil
  Source: ET
- Realme appoints Ayushmann Khurrana as brand ambassador
  Source: Live Mint
- Adobe, Amazon, AT&T executives lists 5 concerns about Google's anticompetitive ad practices
  Source: BT
- Google Advertising Practices Targeted in US Antitrust Probe
  Source: NDTV
- MSU gets notice on teaching post ad
  Source: TOI
- San Francisco condemns 'illegal' Twitter stencil ad campaign
- Paid ad views removed from YouTube Music Charts rankings for 'credibility and consistency'

Source: The Drum

- Controversial Nike 'Dream Crazy' Ad Wins Emmy for Best Commercial

Source: Deadline

- Research Shows Advertising Is Changing Public Opinions On Forestry And Wood

Source: B&T

- Snapchat launches political ads library as 2020 election ramps up

Source: CNN

- 'Ad Astra' Again Tops Studios' TV Ad Spending

Source: Variety

- ProSiebenSat.1 and Vodafone trial addressable advertising via HbbTV

Source: Broadband TV News

- Comcast launches self-service TV ad platform

Source: Fierce Video

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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