12 September 2019 | Volume 8 Issue No:97   Facebook Twitter YouTube YouTube
MAM | Marketing
New age social media tools offer unique movie promotion opportunities
The insatiable consumption of social media for connecting with online users has also made it a platform where the internet users get their "breaking news", "latest updates", or any information that is "trending." If a movie is releasing in a few months.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Media and Advertising
Truecaller shows why caller IDs are important in a new campaign with 'Dream Girl'
Truecaller today announced a new awareness campaign in collaboration with Balaji Motion Pictures' latest production, Dream Girl starring Ayushmann Khurana. The objective behind this collaboration is aimed at highlighting the importance of 'Taking the Right Calls' among Indian viewers.
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MAM | Media and Advertising
Gameskraft awards media duties to DCMN India
Gameskraft, India's leading online gaming company, has appointed DCMN India, the growth marketing partner to digital-first brands, to handle the media duties for its flagship product Rummyculture. Gameskraft-owned Rummyculture was started in 2017 and in the last two years it has emerged as India's fastest-growing online rummy platform.
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MAM | Media and Advertising
Tata Capital awards digital creative mandate to Kinnect
Kinnect (formerly known as Social Kinnect) has been awarded the digital creative mandate for Tata Capital Ltd. The account was won following a multi-agency pitch. Kinnect will be responsible for digital creative strategy, content creation and online reputation management across all of Tata Capital's digital platforms.
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MAM | Marketing
The Advertising Club announces its dynamic and enterprising managing committee for the year 2019-20
The Advertising Club, the apex industry body that drives the category's growth agenda today elected its Managing Committee for the current fiscal i.e. FY 2019-20 at the 65th Annual General Meeting. The new committee will be helmed by the leading industry thought leader and media industry stalwart Mr. Partho Das Gupta who has been elected as President- The Advertising Club.
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  iWorld | OTT
  DocuBay and Amazon Pay join hands for an exclusive offer
  Television | TV Channels
  NBA names Rajesh Sethi Managing director of NBA INDIA
  MAM | Media and Advertising
  Stories that (Pod)cast a spell

Television | TV Channels

  Star World all set to #Reunite your family with MasterChef Australia Season 11
  MAM | Marketing
  Amagi announces 1,000-channels broadcast monitoring facility

iWorld | OTT

  Mallika Dua joins the cast of Hotstar Specials 'The Office Season 2'
Television | TV Channels
ZEE Entertainment stake stale's first tranche worth 8.7% completed by Essel Group

Regulators | TRAI

TRAI extends deadline for comments on draft Telecommunication Services Interconnection Regulations

Television | TV Channels

BARC's Elbert D'Silva on kids' viewership trends, NTO impact & category growth prospects
- OLX launches new campaign- 'OLX Dekha Hai?'
- How advertising's role has evolved over the years
  Source: ET BrandEquity
- Realme appoints Ayushmann Khurrana as brand ambassador
- Zomato's playful tweet on iPhone11 Pro launch garners attention
  Source: Live Mint
- Amazon opens up India website, app to display ads, competes with Google, FB
  Source: BS
- Milind Soman, Ankita Konwar open up about their marriage and age gap in new ad
  Source: Indian Express
- Advertising on Chennai Trees May Cost You a Hefty Fine, 3 Years in Prison
  Source: News18
- Shilpa is brand ambassador of Fit India Movement
  Source: TOI
- Advertising executives point to five ways Google stifles business
  Source: Reuters
- GOP group hits Graham over election security in new ad
- Koch group targets attorneys general with ads defending tech giants

Source: The Hill

- DTC darling Glossier makes first foray into TV advertising
- Deliveroo ad banned for implying it could deliver 'anywhere'

Source: The Drum

- Ad fraud costing $22.4 billion globally says GroupM

Source: Fox Business

- Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for The CW

Source: Broadcasting Cable

- 'Ad Astra' Again Tops Studios' TV Ad Spending

Source: Variety

- ProSiebenSat.1 and Vodafone trial addressable advertising via HbbTV

Source: Broadband TV News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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