11 September 2019 | Volume 8 Issue No:96   Facebook Twitter YouTube YouTube
 
 
 
 
 
MAM | Marketing
Myntra aims to boost engagement on app with first-ever digital fashion reality show 'Fashion Superstar'
Bangalore-based fashion e-tailer Myntra has come up with a first-of-its-kind digital fashion reality show, Fashion Superstar, in association with Zoom Studios, to change the way India shops. With this, the company is planning to turn 'catalogue-led fashion' into 'content-led fashion', Myntra-Jabong head Amar Nagaram stated.
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Sony SAB Brand Film Supermarket
 
 
Storyboard:

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

 
Protagonist:
Bhumika sharma
 
Language:
Hindi
 
Duration:
60 seconds
 
 
 
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

 
Client:
Sony SAB
 
Creative Agency:

Contract

 
Production House:

Boot Polissh Films

 
Director:

Sana Ahmed

 
 
 
 
 
 
    Watch the Video
 
 
 
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MAM | Media and Advertising
NIRVIK SINGH PROMOTED TO GLOBAL COO ROLE AT GREY GROUP
Houston, Worldwide CEO of GREY group, today announced the appointment of Nirvik Singh as Chief Operating Officer (COO) of Grey Group, a new global position. A thirty-year veteran of GREY group and having started his career in GREY India, Nirvik Singh has served as Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa since 2016, a post he will retain, headquartered in Singapore.
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MAM | Media and Advertising
Honda Cars India, Dentsu One launch ad campaign for 2nd generation Amaze
Honda Cars India Ltd (HCIL), leading manufacturer of premium cars in India, unveiled its brand new ad campaign #IMadeItBig for the 2nd Generation #HondaAmaze striking an emotional chord with customers. This campaign emphasises Honda Amaze as 'The Choice' of aspiring young customers, drawing spotlight on the importance of family bond and values.
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MAM | Media and Advertising
Taproot Dentsu creates launch campaign for Shaze's hosting collection
Shaze, the premium luxury retailer, has partnered with Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network, to launch its keenly anticipated hosting collection of barware and brew-ware with its latest campaign. Since its inception a decade ago, the brand has carved a niche for itself in the designer jewellery and home d├ęcor categories.
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  Television | TV Channels
  Times Network clarifies that Faye D'Souza has not resigned
   
  Television | TV Channels
  Mirror Now executive editor Faye D'Souza resigns
   
 
   
  MAM | Marketing
  Myntra launches 'Fashion Superstar', world's first digital fashion reality show
   
 

Television | TV Channels

  Hungama Play partners with NBCUniversal; announces an incredible line-up of blockbuster movies
   
  MAM | Marketing
  Amagi announces 1,000-channels broadcast monitoring facility
   
 

iWorld | OTT

  Mallika Dua joins the cast of Hotstar Specials 'The Office Season 2'
   
 
 
 
Television | TV Channels
Sun TV Network focusing on achieving pre-NTO viewership in every single market
 

Television | TV Channels

Epic launches wildlife and quiz shows to attract new viewers to the channel
 

Television | TV Channels

BARC week 35: No changes in Bhojpuri, Marathi, Tamil, and Kannada spaces
 
   
   
- Tupperware launches 'More time living' TV campaign
- Pinkvilla launches original series 'No more secrets'
  Source: ET BrandEquity
   
- Peter Thiel's Mithril Capital invests in InMobi's Glance
- Fevikwik quirky campaign 'Phenko Nahi Jodo' builds on product proposition
  Source: Live Mint
   
- Airtel signs up Leo Burnett in marketing push
  Source: ET
   
- Advertising on Chennai Trees May Cost You a Hefty Fine, 3 Years in Prison
  Source: News18
   
- Shilpa is brand ambassador of Fit India Movement
  Source: TOI
   
- Amazon moves SC against Delhi HC order on DSCs
  Source: Financial Express
   
- U.S. tells cannabis companies not to advertise disease treatments without science
  Source: Reuters
   
- Google Bans Ads For Unproven And Experimental Medical Treatments
  Source: Mashable
   
- Fizzless campaigns from Royal Enfield and Bajaj
  Source: Indian Express
   
 
   
- Unite signs Conscious Advertising Network manifesto in trade union first
- The first thing you see on an LG smart TV is now an ad

Source: The Drum

   
- Ad buyers and media execs shrug off Quibi's executive departures
- How ad tech is adapting to the pivot to privacy

Source: Digiday

   
- Johnny Depp defends Dior Sauvage ad after cultural appropriation criticism

Source: Fox News

   
- Ad-makers say Democratic candidates need to stop being boring

Source: Politico

   
- Deliveroo TV advert banned for being misleading

Source: BBC

   
- Discovery Expands Ad Attribution With Data From Dolan's 605

Source: Broadcasting Cable

   
- Pizza Hut Unveils New Ad Campaign For NFL Season

Source: Forbes

   
- Is the podcast gold rush nearly over? Advertisers are re-evaluating

Source: VB

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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