23 October 2019 | Volume 9 Issue No:26   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Fulcro to handle Whisper's digital creative mandate
Fulcro, an integrated digital marketing and communication agency, recently bagged the digital mandate for Whisper. The mandate is to channelise the entire Whisper range of products on digital, including social media along with an incumbent agency.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

    Watch the Video
MAM | Media And Advertising
Initiative India to handle media duties of Unacademy
Initiative India, the media agency of IPG Mediabrands India has bagged the media duties of Bengaluru-based ed-tech startup Unacademy. The agency won the business following a competitive pitch process and the business will be handled by the agency's Bangalore office.
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MAM | Marketing
OYOs Weddingz.in launches its first digital and OOH campaign "Venue Sahi Toh Stress Nahi"
OYO acquired Weddingz.in, India's largest wedding company has rolled out its first digital and OOH campaign. Driven by the real-life hassles that families and young couples face during a wedding, the three-week-long campaign, "Venue Sahi Toh Stress Nahi", aims to highlight the upside of booking the right venue for a memorable wedding experience.
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MAM | Marketing
Supari Studios creates launch campaign for CRED
Supari Studios, the award-winning content studio invites you to watch the quirkiest explainer video to hit our screens yet - the launch campaign of the members-only platform CRED that allows users to manage their credit card payments from one place.
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  iWorld | E-Commerce
  Snapdeal traffic grows 61% in a year, now India's third-largest marketplace
  iWorld | OTT
  Struggling telco operator BSNL strikes content deal with YuppTV
  Television | TV Channels
  News18 Tamil Nadu announces the third edition of Magudam Awards
  MAM | Marketing
  YES BANK wins Digital Payments Award at MEITY Startup Summit 2019
  MAM | Marketing
  Fankind' announces the winner of their first campaign with actor Varun Dhawan
  MAM | Marketing
  CenturyPly pledges pink to encourage early detection of breast cancer
Television | TV Channels
Partho Dasgupta quits BARC India; Sunil Lulla named CEO

iWorld | OTT

Jio, Airtel led wireless broadband subscriber growth in Aug-19

iWorld | OTT

Top Netflix executive dismisses reports on meetings with RSS
- How HDFC Bank capitalised influencer ads for its Diwali campaign
- All that glitters: Indian jewellery brands' festive game plan
  Source: ETBrand Equity
- FMCG cos are top 10 TV advertisers amid festive season; HUL leads the pack
  Source: Financial Express
- Why a Dutch company is urging Indian women to invest in iron this Dhanteras
  Source: Live Mint
- Google India revenue declines 56% due to change in accounting standards
  Source: BS
- Google India revenue dips as ad a/c lists under Singapore
  Source: TOI
- Japanese retail giant Uniqlo pulls ad after massive outrage from South Korea
  Source: ET
- Uniqlo ad sparks protest, parody as South Korea-Japan dispute flares
  Source: Reuters
- ASCI upholds complaints against 299 misleading advertisements
  Source: Devdiscourse
- Why Australia needs a ban on taxpayer-funded political advertising before elections
- Seeking a butler who acts just like Jeeves - is this the worst job ad ever?

Source: The Guardian

- Roku buys adtech platform dataxu for $150 million
- New Facebook features fight election lies everywhere but ads

Source: TC

- 'It's like a game of whack-a-mole': Rebates persist in ad buying

Source: Digiday

- Sanders launches first ad touting AOC endorsement

Source: Politico

- Cable-backed Ampersand taps TVSquared for attribution data

Source: Fierce Video

- Quibi Sells Out $150M In Launch-Year Advertising Inventory

Source: Deadline

- Miller Lite pouring free beer in splashy new ad campaign

Source: Fox Business

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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