22 October 2019 | Volume 9 Issue No:25   Facebook Twitter YouTube YouTube
MAM | Marketing
E-com Media, and Retail saw a hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx
A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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iWorld | E-Commerce
Snapdeal traffic grows 61% in a year, now India's third-largest marketplace
Snapdeal's web & mobile sites has more than tripled from 27 million monthly visits in October 2017 to more than 87 million visits in September 2019, reveals a latest SimilarWeb data report. As per the data, in the last one year, Snapdeal's traffic has grown 61 per cent to cross 87 million monthly visits in September 2019 to its web and mobile sites.
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MAM | Marketing
Bobble AI partners with Xiaomi to develop 'Mint Keyboard' for Android smartphones
Bobble AI, a Gurgaon-based tech company today announced that it has partnered with Xiaomi, India's number one smartphone and smart TV brand to develop 'Mint Keyboard' for Android smartphones. Bobble AI is empowering the Next Billion by making their communication personalised, expressive, and smarter with its cutting-edge Artificial Intelligence around input methods.
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MAM | Media And Advertising
Honda launches 'A Quiet Revolution' campaign Premium Activa 125 BS-VI
Honda Motorcycle and Scooter India Pvt Ltd has lifted the curtains of its 360-degree campaign 'A Quiet Revolution' for its paradigm shifter Activa 125 BS VI - Honda's first two-wheeler into the BS VI era. 'A Quiet Revolution' encapsulates the wizardry behind Honda's BS-VI era two-wheeler line-up while showcasing the Power of Silence coming from Honda's globally acclaimed Enhanced Smart Power (eSP) technology for a silent start and smooth eco-friendly ride.
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  Television | TV Channels
  Republic Media Network, EbixCash partner for world's first brand-integrated news studio
  Television | TV Channels
  BARC week 41: Amazon, Flipkart's festive season sales make them top two brands
  Television | TV Channels
  News18 Tamil Nadu announces the third edition of Magudam Awards
  MAM | Marketing
  Korean Dramas now in Hindi from One Take Media Co.
  MAM | Marketing
  Fankind' announces the winner of their first campaign with actor Varun Dhawan
  MAM | Marketing
  CenturyPly pledges pink to encourage early detection of breast cancer
iWorld | OTT
ZEE5 plans more show franchises, to invest in direct-to-digital movies

Television | TV Channels

ZEEL's Kartik Mahadev on Zee Cafe strategy, BBC First block, post-NTO campaigns

Television | TV Channels

News Broadcasters Federation meets today in Mumbai
- United Nations WFP launches 'feed our future' cinema ad campaign
- YouTube LeaderBoard: Ads that created buzz online
  Source: ETBrand Equity
- Mark Zuckerberg offered advice in campaign hiring to Pete Buttigieg in rare move
  Source: Livemint
- Ogilvy group drags Vivo to court over 'plagiarism'; next hearing on Nov 22
  Source: BS
- UP govt bans liquor ads in all forms during festive season
  Source: TOI
- Japanese retail giant Uniqlo pulls ad after massive outrage from South Korea
  Source: ET
- Facebook announces new steps to clamp down on misinformation ahead of 2020 election
  Source: Reuters
- UN World Food Programme launches global ad campaign on hunger and malnutrition
  Source: Asian Age
- Digital ad spend reached $57.9B in the first half of 2019, but growth has slowed
- New Facebook features fight election lies everywhere but ads

Source: TC

- Startling Giant Times Square Ad Shows Marine Vet With Hogtied 'Trump'
- How Much Fashion And Beauty Influencers Get Paid Per #Ad Post

Source: Huffington Post

- Facebook updates political ad policies as Zuckerberg defends platform's free speech stance

Source: The Drum

- Cable-backed Ampersand taps TVSquared for attribution data

Source: Fierce Video

- Ad buyers view Amazon warily: Insights from the Digiday Media Buying Summit

Source: Digiday

- Black Friday 2019 Ad Preview: Costco's Best Deals

Source: Forbes

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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