21 October 2019 | Volume 9 Issue No:24   Facebook Twitter YouTube YouTube
MAM | Marketing
For a B2B brand, marketing needs to have a deeply symbiotic relationship with sales
Marketing for a B2B brand is becoming more personalised than ever before. Sounds counter-intuitive, right? After all, B2B essentially means selling to a 'business', which is a huge entity, and, hence, impersonal. However, in the constantly 'disrupted' business world of today, the reality could not be farther from the truth.
continue reading...
Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

    Watch the Video
MAM | Media and Advertising
Whirlpool embraces Every day, Care with brand-new ad campaign
Whirlpool as a brand has always been about trust and care. Care can be beautiful, care can be messy, care can be unstated. Built around the many facets of care is Whirlpool's new campaign. It celebrates the little moments of care for our loved ones. Not once a year, not once an anniversary, not once a birthday. But every day, in our own little ways.
continue reading...
Television | TV Channels
BARC week 41: Amazon, Flipkart's festive season sales make them top two brands
The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 5 October 2019 and 11 October 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 41 of 2019.
continue reading...
MAM | Media And Advertising
iProspect India launches Voice Assist
iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has launched iProspect Voice Assist for its clients. In addition to vernacular and video, voice is steadily becoming one of the main drivers in today’s digital ecosystem. Therefore, to provide tech-enabled marketing solutions to its clients, iProspect India has launched this voice-based interface.
continue reading...
  Television | TV Channels
  NewsX gets into long-term partnership with Outbrain Engage suite of products
  Television | TV Channels
  Network18 subscription revenue sees 43% YoY growth in Q2 FY20
  iWorld | OTT
  ShemarooMe's platform design gets recognized at 'India's Best Design Awards 2019'
  Television | TV Channels
  Star World announces #TheBestBoss contest on World Boss Day
  MAM | Marketing
  Onsitego revamps its visual and corporate Brand Identity
  Television | TV Channels
  CNN-News18 curate special programming line-up for Assembly Elections 2019
Television | TV Channels
SPN's Neville Bastawalla on 'massification' of niche sports and Australian Open broadcast extension

iWorld | OTT

VICE Media Group taps Rohit Tugnait as Commercial Director, India

Television | TV Channels

Music genre is top gainer in Chrome DM Week 41
- UP govt bans liquor ads in all forms during festive season
- Ad order in force soon, to boost Chandigarh municipal corporation's revenue
  Source: TOI
- YouTube LeaderBoard: Ads that created buzz online
- Irdai asks insurers to make sure insurance ads are clear, fair and not misleading
  Source: ETBrand Equity
- Make sure insurance ads are clear, fair and not misleading: Irdai to firms
  Source: BS
- Arjun Kapoor named brand ambassador of Chelsea Football club
  Source: Indian Spice
- Make sure insurance ads are clear, fair and not misleading: Irdai to insurers
  Source: Livemint
- Mary Kom, Dutee Chand, and Sara Ali Khan come together for sportswear brand campaign
  Source: ETimes
- Eyebrows Raised After Shiv Sena Drops Bal Thackeray's Photo From Election Ads
  Source: News18
- Brexit date downplayed in government advertising shift

Source: BBC

- Snapchat Introduces Dynamic Ads

Source: B&T

- Amazon's Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week

Source: Forbes

- Xandr acquires TV advertising sales platform Clypd

Source: AD News

- BT's corporate facelift and the rise of the 'purpose' advertising campaign

Source: I News

- The Facebook campaign trail: Analysis of ads shows shifting priorities for parties in campaign's final stretch

Source: CTV News

- Best Advertising Agencies in Newcastle

Source: Best In Au

- Singapore set to ban advertisement of certain sugary drinks

Source: Mirage News

- Splash's new brand campaign featuring Bollywood Actress Jacqueline Fernandez at Saudi airports goes viral

Source: Zawya

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2019. All Rights Reserved.
*If you are not able to see the mailer, please click here