18 October 2019 | Volume 9 Issue No:23   Facebook Twitter YouTube YouTube
MAM | Marketing
Faber Castell's 'Change the Canvas' gets 200% more responses than last year
While the digital era has disrupted many traditional businesses, stationery, and art & craft facilities are going to grow, Faber Castell India marketing India director Nisha Sara Jose told Indiantelevision.com about the second successful season of its online 'Change the Canvas' activity.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Podcasts
[Podcast] Media Minds: Brandintellé to help brands do smart marketing during economic slowdown
With economic slowdown impacting the marketing budgets of the whole industry, it has become quite important for brands to adapt to smarter solutions to implement their strategies with minimal wastage of funds and avoid course correction as much as they can. That's where platforms like Brandintellé can be a saviour for agency clients who can keep a live tab on marketing spends and ROI.
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MAM | Media And Advertising
Madison Media appointed as media AOR for Medlife
Madison Media has been appointed as the Media AOR for Medlife-one of India's largest e-health platforms. The account was won in a multi-agency pitch and will be handled by the agency's Bangalore office - Madison Media Omega. Earlier this year, Medlife.com had handed over its creative mandate to Lowe Lintas Bangalore, which was earlier being handled by Soho Square.
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MAM | Media And Advertising
Crompton Greaves will let you #CookSweatFree with 'Air Buddy'
One of India's foremost consumer durable brands, Crompton Greaves Consumer Electricals Ltd unveiled a new digital campaign - #CookSweatFree for its innovative kitchen fan 'Air Buddy' to highlight the ease of a sweat-free cooking without disturbing the gas flames in the kitchen. Amongst all the rooms in the house, one of the most action-packed ones is the kitchen.
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  Television | TV Channels
  NewsX gets into long-term partnership with Outbrain Engage suite of products
  Television | TV Channels
  Network18 subscription revenue sees 43% YoY growth in Q2 FY20
  iWorld | OTT
  ShemarooMe's platform design gets recognized at 'India's Best Design Awards 2019'
  Television | TV Channels
  Star World announces #TheBestBoss contest on World Boss Day
  MAM | Marketing
  Onsitego revamps its visual and corporate Brand Identity
  Television | TV Channels
  CNN-News18 curate special programming line-up for Assembly Elections 2019
Television | TV Channels
SPN's Neville Bastawalla on 'massification' of niche sports and Australian Open broadcast extension

iWorld | OTT

VICE Media Group taps Rohit Tugnait as Commercial Director, India

Television | TV Channels

Music genre is top gainer in Chrome DM Week 41
- Amul dedicates cool topical ad for Sourav Ganguly over becoming BCCI President
- Grafdoer launches its first TVC with Karishma Sharma as brand ambassador
  Source: ET BrandEquity
- Blue Star launches new advertising campaign for room air conditioners
  Source: BS
- HUL to slash prices to revive consumption
  Source: New Indian Express
- NBA, Nike and the challenges of brand purpose
  Source: Live Mint
- ZEEL misses estimates but clocks peak user count of 9 million in Q2: Top takeaways
- IRDAI issues circular on advertising rules for insurance companies
  Source: ET
- Amazon is Making Inroads Into Google's Online Search Advertising Pie
  Source: News18
- Snap launches dynamic ads to draw more advertisers
- AT&T's Xandr purchases TV advertising company clypd
  Source: Reuters
- Tech Mahindra, InMobi to collaborate on mobile video advertising solutions
  Source: ET Tech
- WarnerMedia sets up podcast ad sales team as it develops Xandr relationship
- Snapchat chases retailers with dynamic ad offering

Source: The Drum

- Popular app Snaptube caught serving invisible ads and charging users for premium purchases they haven't made

Source: TC

- Richard Avedon's Advertising Work Is The Focus Of A New Book

Source: Forbes

- Serino Coyne Theatrical Ad Agency Names Matt Upshaw New CEO

Source: Deadline

- As platforms and ad tech circle, podcasting's small, beautiful age is drawing to a close

Source: Digiday

- 'The Addams Family,' 'Terminator: Dark Fate' Top Studios' TV Ad Spending

Source: Variety

- FCC Admonishes Stations for Political Ad Recordkeeping Violations

Source: Broadcasting Cable

- Patient advocates launch drug pricing ad campaign

Source: The Hill

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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