17 October 2019 | Volume 9 Issue No:22   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Godrej Appliances puts best foot forward in India's fight against e-waste
Godrej Appliances, one of India's leading players in the home appliances segment, introduces a series of e-waste awareness campaigns and collection programs under its banner of India Vs E waste.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Media And Advertising
DAN appoints Asha Suvarna as CFO India
Dentsu Aegis Network (DAN), the global media & marketing communications conglomerate, has roped in Asha Suvarna as chief financial officer (CFO), India. Prior to this, the role was held by erstwhile COO and CFO Anand Bhadkamkar who was promoted to lead the country operations as chief executive officer (CEO) in September this year.
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MAM | Media And Advertising
Happy mcgarrybowen designs brand identity for Airtel Xstream
Bharti Airtel has partnered with Happy mcgarrybowen to design brand identity for Airtel Xstream, the digital entertainment platform by Airtel. As part of the exercise, Happy mcgarrybowen designed the brand identity and visual language for the brand. Speaking on the engagement, Airtel CMO Shashwat Sharma said, "The vision for the Airtel Xstream brand was to carve a voice that speaks to today's young, technology ready consumer.
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  Television | TV Channels
  NewsX gets into long-term partnership with Outbrain Engage suite of products
  Television | TV Channels
  Network18 subscription revenue sees 43% YoY growth in Q2 FY20
  iWorld | OTT
  ShemarooMe's platform design gets recognized at 'India's Best Design Awards 2019'
  Television | TV Channels
  Star World announces #TheBestBoss contest on World Boss Day
  MAM | Marketing
  Onsitego revamps its visual and corporate Brand Identity
  Television | TV Channels
  CNN-News18 curate special programming line-up for Assembly Elections 2019
Television | TV Channels
SPN's Neville Bastawalla on 'massification' of niche sports and Australian Open broadcast extension

iWorld | OTT

VICE Media Group taps Rohit Tugnait as Commercial Director, India

Television | TV Channels

Music genre is top gainer in Chrome DM Week 41
- Brands eye share of festive spending with dedicated campaigns
- 'We weren't sellers, we were persuaders'
  Source: ET BrandEquity
- Blue Star launches new advertising campaign for room air conditioners
  Source: BS
- HUL to slash prices to revive consumption
  Source: New Indian Express
- NBA, Nike and the challenges of brand purpose
  Source: Live Mint
- ZEE Q2 profit may be hurt by muted ad revenue growth
  Source: ET
- 10 Virat Kohlis appear in new Blue Star AC ad
  Source: TOI
- Amazon is Making Inroads Into Google's Online Search Advertising Pie
  Source: News18
- Stock corner: Reiterate 'buy' on Sun TV Network, target price of Rs 644
  Source: Financial Express
- UK marketing spending dips in third-quarter as Brexit deadline looms
  Source: Reuters
- Missguided Love Island ad banned for objectifying women
- IAS calls for tighter standards as it tackles CTV ad fraud

Source: The Drum

- Richard Avedon's Advertising Work Is The Focus Of A New Book

Source: Forbes

- 'Ron Reagan' trends after atheist group runs ad during Democratic primary debate

Source: NY Post

- As platforms and ad tech circle, podcasting's small, beautiful age is drawing to a close

Source: Digiday

- 'The Addams Family,' 'Terminator: Dark Fate' Top Studios' TV Ad Spending

Source: Variety

- Conservative group tags Romney as anti-Trump, pro-impeachment in ad

Source: Politico

- Fox Using iSpot Data to Benchmark Ad Impacts

Source: Broadcasting Cable

- Vaping industry group launches Fox News ad blitz

Source: The Hill

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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