15 October 2019 | Volume 9 Issue No:20   Facebook Twitter YouTube YouTube
iWorld | Social Media
84% of Instagram users are likely to shop using the platform
The digital and social media agency from Dentsu Aegis Network, WATConsult, under its market research division, Recogn, has launched its latest report on Instagram in India from a user's perspective. The report focuses on the user's point of view on Instagram, highlighting usage patterns, content likeability, celebrity influence and what pushes them to shop on the platform.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

    Watch the Video
MAM | Media And Advertising
Manyavar appoints Ranveer Singh as new face of brand
Indian-wear brand Manyavar has announced the name of Bollywood actor Ranveer Singh as its new brand ambassador. As a part of the association, Ranveer Singh will be seen endorsing the brand's latest festive collection through a slew of commercials spread across television, digital, and social media.
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MAM | Media And Advertising
Flying Machine, Dentsu India stretch the limit with new campaign for F-LITE denim
Dentsu India, the brand solutions agency from Dentsu Aegis Network, has launched a new campaign to introduce Flying Machine's new product, the F-Lite denim. India's first homegrown denim brand from the house of Arvind Lifestyle Brands, Flying Machine is one of the coolest youth apparel brands in the country.
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  Technology | Hardware
  Canadian video-tech firm Nextologies eyes India's growth opportunities
  iWorld | Telecom
  India Ratings and Research says R-Jio's tariff hike to support industry ARPU
  Television | TV Channels
  Explore the Spider-verse with the &pictures Hindi premiere of 'Spider-Man: Into The Spider-Verse' on 12th October at 8 pm
  MAM | Marketing
  Pidilite unveils maiden TVC for its tile adhesive brand Roff
  Television | TV Channels
  Introducing Chhaa Jaa, Girl Effect's first youth programme in India
  MAM | Marketing
  Citro├źn partners with kotak mahindra prime to offer auto finance solutions
Television | TV Channels
BARC week 40: No changes in Marathi and South GEC space

DTH | DTH Operator

Dish TV India launches an entire new range of 'Smart Connected Devices'

Television | TV Channels

Star India announces festive offer for a-la-carte channels
- Life insurance industry spreads awareness with 'Sabse Pehle Life Insurance' campaign
- Gemini Sunflower Oil launches new campaign
  Source: ET BrandEquity
- Have under 3,000 followers? Make money as big brands look for 'nano' influencers on social media
  Source: Financial Express
- Facebook hosts summit for mobile video advertising
  Source: ET
- AD world lacks joie de vivre this festive season
  Source: New Indian Express
- Twitter Admits Your Phone Number May Have Been Used for Targeting Ads
  Source: News18
- Warren campaign challenges Facebook ad policy with 'false' Zuckerberg ad
  Source: Reuters
- Warren mocks Facebook's 'fact-checking' ad policy
  Source: The Hindu
- "Disgusting" And "Misogynistic" Burger Ad Removed
- New Zealand Owned Digital Ad Network Scroll Media Opens Australian Office

Source: B&T

- Beyond the free fruit bowl: what the ad industry really needs to do on mental health

Source: The Drum

- Elizabeth Warren escalates Facebook ad feud

Source: CNN

- Biden campaign urges Twitter to reject misleading Trump ad

Source: Politico

- Deeper Dive-Hulu's ad-supported downloads were a tall order

Source: Fierce Video

- Twitter Says It Used Security Phone Numbers for Ad Targeting

Source: Bloomberg

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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