14 October 2019 | Volume 9 Issue No:19   Facebook Twitter YouTube YouTube
 
 
 
 
 
MAM | Marketing
Video hosting, ad distribution, monetisation solutions on one platform: VDO.AI
The world of video is constantly changing and evolving. Brands and platforms are looking for interactive solutions to monetise and distribute their content. The new platform of VDO.AI helps clients to target exactly these aspects from one point.
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Sony SAB Brand Film Supermarket
 
 
Storyboard:

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

 
Protagonist:
Bhumika sharma
 
Language:
Hindi
 
Duration:
60 seconds
 
 
 
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

 
Client:
Sony SAB
 
Creative Agency:

Contract

 
Production House:

Boot Polissh Films

 
Director:

Sana Ahmed

 
 
 
 
 
 
    Watch the Video
 
 
 
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Television | TV Channels
BARC week 40: Amazon, Flipkart's festive season sales make them the top two brands
The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 40 of 2019.
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MAM | Media And Advertising
Silver jewellery brand Shaya celebrates 1st anniversary with digital campaign
Since its inception, Shaya has tried to shun society's expectation of being perfect all the time. Instead, the brand encourages everyone to embrace their quirks, uniqueness, and imperfections. On 24 September 2019, Shaya marked its 1 year of being- Not perfect, but One of a Kind.
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MAM | Media And Advertising
PayPal India launches 'Ab Diwali 365 days wali' consumer campaign
PayPal India, today, launched its second marketing campaign themed - 'Ab Diwali 365 days wali'. The campaign is built on the core consumer insight that festivities and shopping doesn't need to have a season. It aligns with PayPal's focus on becoming an everyday part of a consumer's life. The digital-led campaign will run across platforms targeting global Indians.
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  Technology | Hardware
  Canadian video-tech firm Nextologies eyes India's growth opportunities
   
  iWorld | Telecom
  India Ratings and Research says R-Jio's tariff hike to support industry ARPU
   
 
   
  Television | TV Channels
  Explore the Spider-verse with the &pictures Hindi premiere of 'Spider-Man: Into The Spider-Verse' on 12th October at 8 pm
   
  MAM | Marketing
  Pidilite unveils maiden TVC for its tile adhesive brand Roff
   
  Television | TV Channels
  Introducing Chhaa Jaa, Girl Effect's first youth programme in India
   
  MAM | Marketing
  Citro├źn partners with kotak mahindra prime to offer auto finance solutions
   
 
 
 
Television | TV Channels
BARC week 40: No changes in Marathi and South GEC space
 

DTH | DTH Operator

Dish TV India launches an entire new range of 'Smart Connected Devices'
 

Television | TV Channels

Star India announces festive offer for a-la-carte channels
 
   
   
- Life insurance industry spreads awareness with 'Sabse Pehle Life Insurance' campaign
- Gemini Sunflower Oil launches new campaign
  Source: ET BrandEquity
   
- Have under 3,000 followers? Make money as big brands look for 'nano' influencers on social media
  Source: Financial Express
   
- Facebook hosts summit for mobile video advertising
  Source: ET
   
- AD world lacks joie de vivre this festive season
  Source: New Indian Express
   
- Twitter Admits Your Phone Number May Have Been Used for Targeting Ads
  Source: News18
   
- Warren campaign challenges Facebook ad policy with 'false' Zuckerberg ad
  Source: Reuters
   
- Warren mocks Facebook's 'fact-checking' ad policy
  Source: The Hindu
   
 
   
- "Disgusting" And "Misogynistic" Burger Ad Removed
- New Zealand Owned Digital Ad Network Scroll Media Opens Australian Office

Source: B&T

   
- Beyond the free fruit bowl: what the ad industry really needs to do on mental health

Source: The Drum

   
- Elizabeth Warren escalates Facebook ad feud

Source: CNN

   
- Biden campaign urges Twitter to reject misleading Trump ad

Source: Politico

   
- Deeper Dive-Hulu's ad-supported downloads were a tall order

Source: Fierce Video

   
- Twitter Says It Used Security Phone Numbers for Ad Targeting

Source: Bloomberg

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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