10 October 2019 | Volume 9 Issue No:17   Facebook Twitter YouTube YouTube
MAM | Marketing
Facebook Thumbstopper ads can help brands save 40% on PnL
Brands and agencies advocated for Facebook's 10-second-long ad format at the inaugural Thumbstoppers Summit, organised in Mumbai on 9 October in the presence of representatives of all the top industry players from the country including creative magnates like Wunderman Thompson, Ogilvy, Dentsu Aegis Network and brands like Vodafone and Hindustan Unilever.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Marketing
Retailers online should start bidding more aggressively a month before Diwali: Criteo
Online retail sales in the weeks leading up to Diwali, last year, witnessed an uplift of 91 per cent, as revealed by a seasonal data analysis released by Criteo, the advertising platform for the open Internet. The data, based on consumers' online browsing and buying behaviour during the peak season, revealed that the highest sales peak and website traffic were witnessed a month before Diwali.
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MAM | Media And Advertising
Geometry Encompass wins network agency of the year at Dragons of Asia 2019
Geometry Encompass had a glorious year at Dragons of Asia 2019, securing 5 Dragons under various categories. Its campaign "Beginning of Togetherness" for Brooke Bond Red Label dominated the awards by winning the best in India title - the Blue Dragon, along with a gold, silver and black Dragon.
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MAM | Media And Advertising
ABP Live awards digital creative duties to WATConsult
WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has bagged the digital creative duties of the media conglomerate, ABP Group's news web portal, ABP Live. The mandate includes creating and conceptualization of Social media content & creatives, media banners, website banners, logos and creative strategy.
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  Television | TV Channels
  This Dussehra, MTV uses digital trash to curb plastic pollution with #MTVTrashTalk
  iWorld | OTT
  hoichoi is now available on PatchWall on Mi TVs
  MAM | Marketing
  Hero Indian Super League Season 6 campaign by Star Sports celebrates #TrueLove of Football Fans
  Television | TV Channels
  Get over your weekday blues with a dose of Instant Premieres on COLORS INFINITY
  Television | TV Channels
  BKT - LaLiga Event in Mumbai with Diego Forlan - Pictures and Audio
  Television | TV Channels
  Hit series 'Bablu Dablu Ki Froggy Gang' is here to entertain
Television | TV Channels
OTT series' directors, editors share experiences, learning at Vidnet 2019's Masterclasses

iWorld | OTT

Every platform needs a centrality to its content: VOOT's Gourav Rakshit at Vidnet 2019

Television | TV Channels

BARC week 39: SET holds first position in urban market
- Cultsport sportswear gets pacer Jasprit Bumrah as brand ambassador
- Gemini Sunflower Oil launches new campaign
  Source: ET BrandEquity
- Twitter admits users data may have been used for advertising
- Panchayats, local bodies to decide water charges
  Source: ET
- Outrage in Belgium over Viral Ad Showing Man Punching Woman for Handing Him the Wrong Sandwich
  Source: News18
- Online influencers: What's their deal?
  Source: Live Mint
- Google stranglehold on Search pushes companies into dead zones
  Source: Financial Express
- This mid-sized newspaper tried to report its way out of decline and failed
  Source: BS
- Social media influencers to soon be on advertising regulator's radar
  Source: Business Today
- Facebook 'prevailing party' in digital ad patent case
  Source: Reuters
- 'It's immoral or incompetent': ad industry skewers Twitter on security data misuse
- The Drum Digital Advertising Awards US 2019 Awards 2019 finalists

Source: The Drum

- Online casino advert banned for targeting problem gamblers
- Children 'interested in' gambling and alcohol, according to Facebook

Source: The Guardian

- Facebook rejected Biden request to pull false Trump ad about Ukraine

Source: Cnet

- Spice store throwing salt on Trump with massive impeachment ad campaign

Source: Fox Business

- 'Gemini Man' Tops Studios' TV Ad Spending

Source: Variety

- Twitter Says It Used Security Phone Numbers for Ad Targeting

Source: Bloomberg

- Manufacturers will wage ad campaign against drug price controls

Source: Politico

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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