20 November 2019 | Volume 9 Issue No:45   Facebook Twitter YouTube YouTube
iWorld | OTT
Ad Suite designed to help advertisers meet business objectives: ZEE5's Yogesh Manwani
While digital advertising spend in India has been traditionally mostly concentrated with Google and Facebook, OTT platforms with their massive user base have also started attracting brands lately.
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MAM | Media And Advertising
Gillette celebrates International Men's Day with a new campaign #ManEnough
For over a hundred years, Gillette has aimed to make men look, feel & Be their best. In this journey, the brand has continually challenged stereotypes about men, most recently with #BarbershopGirls campaign. In its latest campaign on #ShavingStereotypes.
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MAM | Marketing
DocsApp & Bombay Shaving Company celebrate 'International Men's Day' with a stirring campaign
The International Men's Day graces our calendar each year. To give voice to this rather unsung event and throw light on the societal pressures faced by men, DocsApp has unveiled its initiative #TrimTheThickSkin. To strike a chord with the audience on this matter, the online doctor consultation platform has created an encouraging video.
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MAM | Marketing
"Gattu Adventure to the World - 3DSeries by One Take Media Co.
One Take Media Co.(OTMC) has acquired rights for the Global hit 3D animated series "Gattu Adventure to the World " for SAARC countries. There are 26 episodes of 13 minutes each available in English ,Hindi and other languages. Gattu and his friends travel around the world as an agent squad, to help people solve their problems.
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  Television | TV Channels
  ZEE and Helo App crafts in partnership
  iWorld | OTT
  Tik-Tok begins testing 'link in bio' feature to monetise its billion plus user-base
  MAM | Marketing
  "Gattu Adventure to the World - 3DSeries by One Take Media Co.
  Television | TV Channels
  FYI TV18 reveals the secrets and stories behind the 'Recipes That Made Me'
  MAM | Marketing
  Ormax's Top 5 Most Popular Characters Features Meher from Chhoti Sarrdaarni
  iWorld | OTT
  ZEE5 to premiere Dream Girl on 21st November

Television | TV Channels

"OTT, TV and cinema complement each other": UFO Moviez' CEO Rajesh Mishra
iWorld | OTT
Google India unlocks prepaid plans for YouTube Premium, YouTube Music Premium
Television | TV Channels
Bhojpuri market is a priority for all FMCG brands: Enterr10's Joy Chakraborthy
- Wikipedia co-founder launching Facebook, Twitter rival
- Milton recognised as 'Brand of the year' at the World Branding Awards 2019
  Source: ET Brandequity
- Privacy, consumer groups urge FTC to block Google-Fitbit deal, citing privacy and competition concerns
  Source: Medianama
- Patanjali revenue rises 2% to Rs 8,329 crore in FY19
  Source: Financial Express
- NYT print to be profitable for well over a decade: CEO
  Source: ET
- Ad on Kamal Nath birthday leaves Congress red-faced
  Source: Indian Express
- Amazon offers ad-supported free music streaming service
  Source: Reuters
- India has high incidence of mobile ad frauds
  Source: Asian Age
- Snapchat checks for deception in political ads - details inside
  Source: Times Now News
- 'It's super wonky': Ahead of Black Friday, ad buyers and brands are having issues with Facebook's Ads Manager
- Ad buyers to TikTok: Make it easier to buy ads

Source: Digiday

- Tubi Launches 'Not on Netflix' Ad Campaign Featuring Terrence Howard, Chris Noth and More

Source: Variety

- Trump campaign blitzes Facebook with ads attacking impeachment inquiry

Source: CNN

- Snapchat CEO says his company fact-checks political ads, unlike Facebook

Source: The Verge

- 'Meth. We're on it' - South Dakota's new public health ads raise eyebrows

Source: The Guardian

- Amazon Offers Ad-Supported Free Music Streaming Service

Source: NY Times

- Gaps in Ad Intelligence Are Hurting Media Companies

Source: Broadcasting Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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