18 November 2019 | Volume 9 Issue No:43   Facebook Twitter YouTube YouTube
Television | TV Channels
BARC week 45: Santoor Beauty Soap claims top spot among brands
The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 2 November and 8 November 2019. The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 45 of 2019.
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MAM | Media And Advertising
Citroën India launches #InspiredByChildren campaign on Children's Day
Citroën, part of the auto conglomerate, Groupe PSA has launched its latest campaign #InspiredByChildren, on Children's Day. This digital campaign is the sequel of the #InspiredByIndia campaign, which saw an overwhelming response from participants. The campaign increased the Citroën follower base on Instagram and boosted the engagement rate on Facebook resulting in increased brand awareness and social media engagement.
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MAM | Media And Advertising
INORBIT launches #TweetYourLove campaign
#TweetYourLove by Inorbit mall was one such initiative that received a warm welcome by over 1000+ kids on Children's Day. Inorbit in association with Save the Children India, an NGO that works towards the betterment of underprivileged kids, exercised this campaign urging people to show their love for a kid by simply tweeting and to every tweet done, Inorbit Malls donated a gift to an underprivileged kid on Children's day.
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MAM | Marketing
Levi's celebrates equality with #ProudToBeMore Campaign
Levi's has launches #ProudToBeMore campaign with the inspiring members of the pride community who have continued to defy the odds and accomplished more than what the society deemed worthy for them. The stories capture the authentic journey of few brave people who believe life is much more than one's sexuality. Levi's has played a long role in supporting the LGBTQIA+ community by building and encouraging an inclusive environment.
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  iWorld | OTT
  Indian OTT audience: Young, urban and male-dominated
  Television | TV Channels
  BARC week 45: No changes in South GEC space
  Television | TV Channels
  &flix to premiere Slender Man on Nov17
  Television | TV Channels
  B4U Bhojpuri's "Aashirwad Chhathi Maiya Ke" WTP receives a grand opening
  MAM | Marketing
  CupShup joins hands with Oxfam India to support rights of tea plantation workers
  Television | TV Channels
  CNBC-TV18 celebrates 20th anniversary

Television | TV Channels

BARC week 45: Santoor Beauty Soap claims top spot among brands
iWorld | OTT
Disney+ crosses 10 mn subs within days of launch
Television | TV Channels
Viacom tops earning estimates in Q4; reports revenues of $3.43 billion
- Research reveals hardly anybody shares fake news on Facebook, Twitter
- Radio to TV, festive advertising volumes in India decline sharply: Report
  Source: BS
- Pizza Hut launches new ad campaign with Bhuvan Bam
- Ads in digital videos retain more visual attention than traditional TV
  Source: ET Brandequity
- Reading List for our discussion on Intermediary Liability: The Way Forward; Nov 22, 2019, Bangalore #Ad
  Source: Medianama
- WT- Social: Wikipedia co-founder launching Facebook, Twitter rival
  Source: Live Mint
- Cracking the online-ad game - the BJP outperforms the Congress
  Source: The Hindu
- 'Crown jewel' Aramco stirs loyal Saudi demand for giant IPO
  Source: Reuters
- John Lewis brings out its dragon star for Christmas ad
  Source: Yahoo
- Mastodon suspends Assam Police account
  Source: Scroll
- Can thin but powerful devices push up laptop sales in India?
  Source: Indian Express
- It's Time For Some Honesty About (Online) Advertising
- Funny Vs Worthy: Should Ads Make Us Cry Laughing Or Just Cry?

Source: B&T

- Codiac Transpo seeks removal of ad from anglophone rights group
- You won't be seeing vaping ads on the TTC any longer. Here's why.

Source: CBC

- Why Mulberry's 2014 Christmas ad still stands the test of time

Source: The Drum

- Getting rid of microtargeting in political advertising is a terrible idea

Source: Washington Post

- John Lewis Christmas ad features excitable dragon Edgar

Source: The Guardian

- 'Knives Out' Tops Studios' TV Ad Spending

Source: Variety

- Publishers try new tacks to drum up interest in their ad platforms

Source: Digiday

- Ad fraud is cut by 88% on TAG-certified channels

Source: WARC

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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