14 November 2019 | Volume 9 Issue No:41   Facebook Twitter YouTube YouTube
MAM | Marketing
How brands are leveraging Children's Day for moment marketing
Gone are the days when marketing only used to target adults with disposable income. Now-a-days, kids are an important constituent of marketing eco-system for brands, as they understand that kids can influence a lot of buying decisions of their parents.
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MAM | Marketing
GroupM India rejigs top management
GroupM India, the media investment group of WPP, has appointed Sidharth Parashar as President - Investments and Pricing, GroupM India and Ashwin Padmanabhan as President - Partnerships and Trading, GroupM India. As part of this elevation, both Sidharth and Ashwin will join the GroupM Executive Committee.
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MAM | Marketing
This Children's Day, SBI Life brings to you an inspiring story of Dipti Gandhi & Muskan Foundation, under its digital property #DilBacchaTohSabAccha
The celebration of Children's Day in India dates back to 1956. Children are regarded as the 'future of the country' and this day is celebrated to increase awareness of their rights, care and education.
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MAM | Marketing
Tata Motors announces 'India Ki Doosri Diwali' campaign
Extending the festive cheer, Tata Motors announced the launch of its new 'India ki Doosri Diwali' campaign, to celebrate the success of its SCV range. Under this offer, for every Tata Motors SCV and Pickup (PU) vehicle bought during the month, the buyer will receive an assured gift through a scratch card system.
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  Television | TV Channels
  Zee Digital crosses 100 million unique monthly users in september 2019
  Television | TV Channels
  Star Movies unveils interesting movie line-up for Children's Day
  Television | TV Channels
  Luke Coutinho on Shilpa Shetty as a mother: not just supper stars
  Television | TV Channels
  Sony MAX's 'Box Office' film festival offers a special line-up of South Dubbed Cinema
  MAM | Marketing
  Moneycontrol brings India's Biggest Virtual Trading Game - Moneybhai
  iWorld | OTT
  Big Boy Toyz partner with Dharmatic Entertainment for Netflix

Television | TV Channels

Sangeetha Aiyer calls it a day at Network18 Media & Investments
iWorld | OTT
ZEE5 india's Tarun Katial to speak at 24th paley international council summit
Television | TV Channels
Kids' channels and Children's Day programming
- TAM AdEx: BJP was the top advertiser during Maharashtra and Haryana elections
- Viacom18 introduces first subscription led digital product - VOOT Kids
  Source: ET Brandequity
- Why FMCG companies are cutting down on advertising costs in India
  Source: Live Mint
- Gauri Shinde Explains the Idea Behind Same Sex Love Ad Featuring Karan Johar
  Source: News18
- Row after IRCTC contractor's controversial recruitment ad
  Source: New Indian Express
- Tencent's quarterly profit drops 13% as economic slowdown bites
  Source: Reuters
- Profits from digital business: India against OECD formula for taxation
  Source: Financial Express
- Nielsen to split its media, ads unit into 2 separate publicly traded firms
  Source: BS
- Credit, debit card details of Hyderabadis available online for Rs 2000
  Source: New Indian Express
- Nestlé's answer to ad tech woes is an internal division made up of holding company experts

Source: The Drum

- Warren criticizes four billionaires in new campaign ad

Source: The Hill

- EDO Helping Toyota Measure Impact of Ad Campaigns

Source: Broadcasting Cable

- John Lewis Christmas ad features excitable dragon Edgar

Source: The Guardian

- 'Knives Out' Tops Studios' TV Ad Spending

Source: Variety

- Publishers try new tacks to drum up interest in their ad platforms

Source: Digiday

- Kids' social media app ad banned on health grounds

Source: BBC

- Brave browser 1.0 arrives, bringing its privacy-first ads to iPhones and iPads

Source: Cnet

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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