11 November 2019 | Volume 9 Issue No:38   Facebook Twitter YouTube YouTube
 
 
 
 
 
MAM | Marketing
Chocolates, Washing Powder record biggest hike in ad-volumes during Diwali-Dussehra: TAM AdEx
A total of 400+ categories, 2500+ advertisers, and 4100+ brands advertised across mediums (TV, print, and radio) during the festive period of Diwali and Dussehra (23September to 15October and 1 October to 23 October), as per the latest TAM AdEx data report. 
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Television | TV Channels
BARC week 44: Santoor Sandal and Turmeric is top brand
Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 October 2019 and 1 November 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 44 of 2019.
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MAM | Marketing
Domino's unveils new brand campaign - 'Dil, Dosti, Domino's!'
Domino's Pizza, the market leader in chained pizza segment in India, has launched its new campaign 'Dil, Dosti, Domino's'. The campaign aims to strengthen the emotional connect with the consumers by creating tasty and memorable moments of togetherness while capturing it in the new tagline "Dil, Dosti, Domino's!"
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MAM | Marketing
MakeMyTrip launches new campaign with its brand ambassadors Alia & Ranveer
MakeMyTrip, India's leading online travel company has launched a new campaign, with its brand ambassadors – Ranveer Singh and Alia Bhatt, to encourage Indian travellers to choose and book from a wide range of alternative accommodations including Villas, Apartments, Homestays, Hostels, Cottages, Farm stays and more through its app and website.
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  Television | TV Channels
  Discovery India revamps DTamil; enters GEC space
   
  iWorld | OTT
  ZEE5 reveals content line up for November
   
 
   
  Television | TV Channels
  CNBC-TV18 launches 'LIFE ETC'
   
  Television | TV Channels
  News18.com marks 7.49 million visits during elections
   
  iWorld | OTT
  Hotstar Specials' unveils first look of new show based on infidelity: Out of Love
   
  MAM | Media And Advertising
  Want to be movie stars in Housefull 4? join Likee to make it happen
   
 
 
 

iWorld | OTT

Eros International to release 4 Hindi films overseas
 
Television | TV Channels
Star Jalsha to launch Super Singer
 
iWorld | OTT
Apple TV+ original series 'Servant' to premiere on November 28
 
 
   
   
- International committee calls for pause on false political ads online
- UPDATE 1-ProSieben keeps guidance even as decline in core TV ads gathers pace
  Source: Reuters
   
- Google Considers Changes to Political Ad Policy
  Source: ET
   
- Row after IRCTC contractor's controversial recruitment ad
  Source: New Indian Express
   
- Nielsen to split its media, ads unit into 2 separate publicly traded firms
  Source: BS
   
- FSSAI bans junk food, advertisement in school canteens
  Source: India Today
   
- Twitter's Ban on Political Ads Is Significant in One Way
  Source: The Wire
   
- Mendoza's call-up to Colombia squad perfect advertisement for ISL
  Source: The Indian Wire
   
 
   
- Sinclair leads $10.3M investment in rideshare advertising startup Octopus

Source: Techcrunch

   
- Andrew Yang Goes Mainstream in New Million-Dollar Ad Campaign

Source: The Daily Beast

   
- Unilever is taking its ethical ad tech trials to Instagram

Source: The Drum

   
- Election Year to Boost Ad Revenue Along With OTT, Social Media

Source: TV Technology

   
- European city's X-rated tourism ad wins international travel award

Source: Fox News

   
- Karlin Lillington: All indiscriminate data gathering should be banned

Source: Irish Times

   
- NJ Transit Want Ad: Seeking Partner to Move Stadium-Size Crowds

Source: Bloomberg

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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