27 May 2019 | Volume 8 Issue No:21   Facebook Twitter YouTube YouTube
Specials | Elections 2019
BJP's return to power signals positive roadmap for digital brands and agencies
After a highly intense political show that ran over several months, the ruling Bharatiya Janata Party (BJP) has once again staked its claim to the central power within the country with Prime Minister Narendra Modi expected to reign his second term.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Adidas India elevates Neelendra Singh as general manager
German sports brand Adidas has elevated Neelendra Singh to the position of general manager for Indian market. He will be taking over the role from Dave Thomas who was given the new responsibility as the managing director of emerging markets last month. Singh will continue reporting to Thomas.
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MAM | Media And Advertising
Network Advertising adds new names to creative team
Network Advertising announced the appointment of three new people to its creative team. Ketki Karandikar and Pervin Bhasania will be joining the agency as senior creative directors and Saiket Sengupta will be taking the post of creative director.
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MAM | Media And Advertising
Vigo Video launches #DekhteRehJaaoge, its first integrated brand campaign
Vigo Video, India's fastest-growing short-video platform, has launched "#DekhteRehJaaoge", its first integrated brand campaign. Inspired by the platform's mission to connect real people with real stories from their communities, The TV-led campaign comprises of four videos that humorously highlight real moments from the lives of Vigo Video users all over India.
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  iWorld | OTT
  Netflix to release 56 originals in June
  Television | TV Channels
  ICC World Cup 2019: Private DTH, cable platforms to not blank out DD Sports channel on matchdays
  Television | TV Channels
  Geek out! Plunge into the virtual world of 'Ready Player One' with HBO & HBO HD this May!
  Television | TV Channels
  This ICC World Cup, follow the Men in Blue on Star Sports' special show 'Follow the Blues'
  iWorld | OTT
  ZEE5 announces world digital premiere of the accidental prime minister
  MAM | Media And Advertising
  Main Bhi Chowkidaar campaign behind landslide victory : Buzzoka's report
Television | TV Channels
Discovery's David Zaslav 2018's highest paid media CEO

DTH | DTH Operator

Dish TV operating profit up 55% on reported numbers

Regulators | MIB

MIB to meet stakeholders for uplinking, downlinking policy change
- We'll Be Spending Around Rs 30 Crore On Marketing This Year: Pratyush Chinmoy, Onida
- I Hope to See Kyoorius Filling the Void of a Creative Award Show in the Industry: Rahul Mathew, DDB Mudra Group
  Source: AdAge India
- BE Exclusive: L&K Saatchi & Saatchi wins the Emami Cement business
- 'The Modi campaign is a classic case of Product Life cycle extension'
  Source: ET Brandequity
- WhatsApp confirms Status Ads feature, to be launched in 2020
  Source: DNA India
- Apple's Vegas billboard lands firm into legal trouble
  Source: BS
- Shoppers Stop fined for selling carry bags with logo
  Source: New Indian Express
- Uber launches integrated World Cup 2019 campaign featuring Virat Kohli
  Source: Live Mint
- Tanishq, Bournvita, Shoppers Stop: How adds are faring on screen
  Source: Financial Express
- Deepika Padukone, Ranveer Singh 'raise a toast' to Amul ad on actress' Cannes 2019 ensemble
  Source: First Post
- Gillette lauded for groundbreaking transgender ad that champions gender inclusivity
- Mobile and video advertising boost Australian online ad spend to $2.2billion in Q1

Source: The Drum

- 'Designed to deceive': how do we ensure truth in political advertising?
- Morning mail: Morrison's new cabinet, EU elections, political advertising

Source: The Guardian

- Anti-Brexit ad team revealed to be Greenpeace campaigners

Source: The Times

- Brian Bowman - Why user acquisition is dead and what's coming next

Source: VB

- Meaning behind Metro's bruises ad draws criticism and confusion

Source: Washington Post

- Facebook Hopes To Improve Ad Business With New Safety Measures

Source: B&T

- The ad industry's issue list for new federal minister Paul Fletcher

Source: Ad News

- Jeff Collins Will Oversee Fox News Ad Sales

Source: Variety

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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