24 May 2019 | Volume 8 Issue No:20   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Fortune pays tribute to mothers with inspiring ad campaign
On the occasion of Mother's Day, Fortune, which has the largest portfolio of brands in the edible oils and foods segment, launched a heart-warming and thought provoking digital film to remind us the important lessons we learnt in our lives, which were shared and passed down to us by our mothers with delicious healthy homemade food.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Cinépolis launches Bollywood-inspired campaign
Cinépolis, India's international movie theatre circuit has launched a new campaign, highlighting its focus on customer service. A video capturing the essence of Cinepolites always going the extra mile to provide the best customer service to its patrons has been launched as a part of the campaign.
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MAM | Media And Advertising
Goldmedal Electricals launches brand mascot 'The Wireman'
Goldmedal Electricals has launched its brand mascot - 'The Wireman', for its wires and cables segment. 'The Wireman' symbolises strength, reliability and safety which are important features of Goldmedal's products and is hence designed to look exactly like what he represents.
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MAM | Media And Advertising
Safari Bags urges everyone to travel 'differently'
Safari Bags has launched its first PAN-India brand communication campaign, created by Ogilvy Mumbai. Through the campaign, the brand is trying to break the traditional mould of travel portrayed by most Indian brands till now.
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MAM | Media And Advertising
Aamir Khan features in Walkaroo's #BeRestless campaign by Lowe Lintas
Distinctive footwear brand, Walkaroo - from the stable of U4ic (Euphoric) International, a VKC group company has released its latest marketing campaign. With a unique concept and differentiated content, targeted primarily towards the youth, the company plans to create a niche in the Indian footwear space.
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  iWorld | OTT
  ALT Balaji revenue up five-fold: Balaji Telefilms board recommends final dividend
  Television | TV Channels
  BARC wk 20: Dangal dominated Hindi GEC (U+R), rural
  Television | TV Channels
  9XM launched 9XM SoundcastE the podcast where Music inspires
  Technology | Software
  How to Get CompTIA A+ Certification with PrepAway IT Specialists
  Television | TV Channels
  Eros Now announces partnership with Paytm First
  MAM | Marketing
  'Maa Ki Baat' - a heartfelt heirloom recipe show, viewed through a modern lens by chef Ranveer Brar
Specials | Elections 2019
2019 Election results: Top media execs welcome PM Narendra Modi's second term

iWorld | OTT

Hotstar's Nikhil Madhok on regional shows, digital original films and collaborating with creators

Specials | Elections 2019

General Elections 2019: BJP leads with more than 50% seats
- Hotstar's Game of Thrones and its 'Deliberate' Copy of Errors
- Top 3 Ads of the Week: P&G Shiksha, The Times of India, Maggi
  Source: AdAge India
- TAM AdEx Play: Ad volumes of real estate category falls
- Sumadhura Group launches #HomesYouDontWantToLeave ad campaign
  Source: ET Brandequity
- With IPL finally over, brands line up for the next big thing - ICC World Cup 2019
  Source: Financial Express
- Kenya suspends gambling ad ban after musician complains
  Source: Reuters
- Indian Terrain signs MS Dhoni as brand ambassador
  Source: ET
- Uber launches integrated World Cup 2019 campaign featuring Virat Kohli
  Source: Live Mint
- ACEF Collaborates With NetBiz for Global Customer Engagement Awards
  Source: BS
- OnePlus Ropes in Superhero to Endorse Its Super Smartphone
  Source: News18
- Don't let location data quality become an ad fraud-sized crisis
- How the ad industry can help Extinction Rebellion avert environmental apocalypse

Source: The Drum

- Cannes Lions Health puts members from Evoke, FCB on pharma ad judging panel

Source: Fierce Pharma

- Pro-ObamaCare group launches ad campaign to protect 20 House Dems

Source: The Hill

- Meaning behind Metro's bruises ad draws criticism and confusion

Source: Washington Post

- Four Out-Of-Home Advertising Trends At DSE 2019

Source: Forbes

- Jeff Collins Will Oversee Fox News Ad Sales

Source: Variety

- GDPR adtech complaints keep stacking up in Europe

Source: TC

- Advertising Week APAC Announces First Speakers

Source: B&T

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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