16 May 2019 | Volume 8 Issue No:14   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
ACC shows the power of your vote with its voting film
Voting is not taken seriously enough in India. The poor turnout on voting day is proof of this lack of interest. In this context, ACC along with 82.5 Communications decided to create a digital video that makes a difference.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Tanishq launches campaign "Welcome to Tanishq - Aapke apne hain hum"
Jewellery brand Tanishq has launched an interesting campaign depicting the various aspects which makes the brand one of the most loved jewellery brands in the country. The campaign has released a series of videos which beautifully encapsulates the emotions that run across the customer's mind and how these apprehensions are understood and well taken care of by Tanishq.
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MAM | Media And Advertising
1702 Digital bags the 360° marketing mandate for SMAAASH Entertainment
One of India's leading gaming and entertainment brands, Smaaash, recently handed their global marketing mandate over to 1702 Digital. The agency is responsible for managing the brand's promotions and 360° marketing solutions, ranging from mainline to digital.
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MAM | Marketing
Bingo! signs Ranveer Singh as brand ambassador
Bingo!,one of the markets leader in the bridges segment of salty snacks, announced Bollywood actor Ranveer Singh as the brand ambassador for its snacks portfolio. He will now be the face of the brand on all its advertising across multiple media touchpoints.
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  iWorld | OTT
  Digital drove Shemaroo revenue growth in fiscal 2019
  Television | TV Channels
  B4U Network rolls out movie channel B4U Bhojpuri
  MAM | Marketing
  Harley-Davidson india announces winners for #FindYourFreedom internship
  Television | TV Channels
  Mazhavil Manorama premiers its first award show on a star-studded night
  MAM | Marketing
  This World Family Day, Club Mahindra Aims to Bring Families Closer
iWorld | OTT
Kids' OTT content in India set for significant investment and potential shake up

Television | TV Channels

BARC India joins global alliance to chart future course of video audience measurement

Television | TV Channels

Zee Media op EBITDA, ad revenue up in FY 2019
- Facebook prepares advertisers for when users 'clear history'
- Google to show ads on homepage of app
  Source: ET Brandequity
- With Aamir Khan as brand ambassador, Walkaroo eyes Rs 1,000 crore revenue in 2 years
  Source: ET
- Lok Sabha election 2019 results: Top news broadcasters rake in the moolah with ad breaks
  Source: Financial Express
- Facebook political ad revenues start tapering off, party spends drop by 18%
  Source: BS
- IRS 2019 Hits the Right Cord with Publishers and Marketers
  Source: AdAge India
- Amul Ad Targeting Gandhis? No, It's Utterly Butterly Fake
  Source: Boom Live
- Facebook India partners with creative agencies to boost short-form mobile ads
  Source: Live Mint
- 'YouTube should be the platform for the next million channels'
  Source: BT
- WarnerMedia touts Xandr integration, readying ad-supported streaming service
- Sodastream ad says 'goodbye' to Game of Thrones

Source: The Drum

- Australian Conservatives party pays to run Liberal ads from its Facebook page
- William Hill ad banned for inviting Tinder users out of 'friend zone'

Source: The Guardian

- Google awarded anti-abortion group $150,000 in free advertising: report

Source: NY Post

- Measured promises a smarter approach to ad attribution

Source: TC

- Innovation vs. Utility: Finding the Right Balance for Ad Formats

Source: TVTechnology

- Confessions of an ad tech executive: 'Rebates are symptomatic of ad tech's race to the bottom'

Source: Digiday

- Pharma's $6.6B TV ad outlay outranks most other industries, report says

Source: Fierce Pharma

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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