15 May 2019 | Volume 8 Issue No:13   Facebook Twitter YouTube YouTube
MAM | Podcasts
[Podcast] Media Minds: Tanishq Mia business head reveals her marketing strategy to gain mass love
For Tanishq Mia, the competition is not other jewellery brands but experiences like a girls' night out or trekking across mountains, brand head Bhavishya Kelappan told Indiantelevision.com on the fourth episode of its podcast 'Media Minds'.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Mindshare MENA CEO Ravi Rao named CEO of GroupM MENA as Filip Jabbour Steps Down
GroupM has elevated Mindshare MENA CEO Ravi Rao to CEO at GroupM MENA. He replaces Filip Jabbour, who has stepped down from the post after serving it for four years. Rao has 30 years' market experience and 11 years within the GroupM network.
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MAM | Media And Advertising
Subbu elevated to Group CSO at MullenLowe Lintas Group
Subramanyeswar, better known as Subbu in the industry, has been elevated to the post of group chief strategy officer for MullenLowe Lintas Group post a successful stint as the chief strategy officer at Lowe Lintas. He assumes the new responsibility with immediate effect.
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MAM | Media And Advertising
Wavemaker to handle media duties for NestAway
Wavemaker, the media, content, and technology agency from GroupM, has won the duties to manage offline and online media for NestAway. Speaking on the win, Wavemaker India vice president Kishan Kumar M S said, "We are delighted to have won this innovative and promising business.
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  DTH | DTH Services
  DTH major Tata Sky introduces semi-annual packs in line with new tariff order
  Television | TV Channels
  Creative Mavens meet for star re.imagine awards 2019
  iWorld | OTT
  Zing, &TV, and Living Foodz to be available as digital-only channels on ZEE5 in UK
  Technology | Software
  Talon Partners with Sahaj Software to develop Plato and Ada, Proprietary OOH Technologies
  Television | TV Channels
  SYSKA LED partners with popular TV shows on Zee Marathi & Star Vijay
Television | TV Channels
9X Media's Rajjita Hemwani on music channels' growth, OTT threat and content ideation

iWorld | OTT

Greymatter's Chandradev Bhagat: 2019 will be OTT's year of experimentation

Television | TV Channels

TV9 marks y-o-y overall growth of 20.67% in FY 18
- Viacom is expanding its streaming distribution to offset ad declines
- Arbitration proceedings: HC allows Centre to file documents relating to 2G case
  Source: ET Telecom
- Twitter accidentally leaks iOS users' location data to advertising partners
  Source: Indian Express
- Maggi urges teens to take their first cooking lesson in new ad campaign
  Source: Live Mint
- BharatPe ropes in Salman Khan as brand ambassador
  Source: BS
- Google Unveils Slew of New Digital Ad Formats in Amazon Battle
  Source: BQ
- Sebi told Fortis Healthcare to recover Rs 403 cr from Singh brothers, company tells HC
  Source: Financial Express
- Mediaset's Q1 Italian ad revenue falls 4%, outlook flat
  Source: Reuters
- TV networks emerge as obstacles on YouTube's hunt for ads
  Source: Asian Age
- Fox re-emerges with new ad formats and start-up feel
- AT&T's Xandr launches cross-device ad marketplace

Source: The Drum

- Amazon re-training employees after mistakenly blocking religious ads
- Danish political candidate puts ad on Pornhub

Source: Fox News

- Roll of a lifetime: Robert De Niro's ad for Warburtons bagels is his best work in years

Source: The Guardian

- 'John Wick: Chapter 3 - Parabellum' Again Tops Studios' TV Ad Spending

Source: Variety

- Which Political Party Had The Most Effective Ad Campaign?

Source: B&T

- Katz Networks Promotes Saginario to Ad Sales Head

Source: Broadcasting Cable

- Google is striking back at Amazon's advertising push with new shopping features

Source: CNBC

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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