27 June 2019 | Volume 8 Issue No:44   Facebook Twitter YouTube YouTube
MAM | Marketing
Kotak Securities partners with DAN Data Sciences & Dentsu Webchutney to reinvent Customer Acquisition
Dentsu Aegis Network's (DAN) Data Sciences division has collaborated with Dentsu Webchutney to reinvent 'Customer Acquisition' for Kotak Securities. The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Havas Group India appoints Ravinder Siwach as national creative director for Havas Creative
Havas Group India has strengthened its leadership in India with the appointment of Ravinder Siwach as national creative director for Havas Creative, effective immediately. In his new role, Siwach will lead the creative team and drive the next phase of growth for multiple brands under Havas.
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MAM | Marketing
Liqvd Asia amongst most awarded Independent Digital Agency of 2019
LIQVD ASIA has consistently been recognized as one of the fastest growing agencies in India and Asia Pacific. Testimony to this is the fact that the organization has grown at an unprecedented rate over the past few years.
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  Television | TV Channels
  English GEC genre emerges as most benefitted in Chrome DM week 25
  Regulators | MIB
  MIB permits Star India to rename Movies OK as Star Gold 2

iWorld | OTT

  Panorama studios international and PVR pictures collaborate to distribute films in india

Television | TV Channels

  BBC News Chinese content now live on Yahoo Hong Kong platforms

MAM | Marketing

  NestlĂ© India Introduces MAGGI Fusian Noodles range

Television | TV Channels

  Music Inc. 2.0 concludes on high note with 100 speakers and 600 participants
iWorld | OTT
SPNI tells TRAI OTT platforms can't be compared to broadcasting services

Television | TV Channels

BARC week 24: Dangal regains pole position across genres

Regulators | MIB

MIB cancels licences of 4 STV Enterprise channels
- YouTube Leaderboard: Ads that created buzz online
- Cannes Lions 2019: How an ad festival turned into a marketing ground
  Source: ET Brandequity
- Melorra Showcases Trendy and Light Jewellery in its Latest Campaign
- Dove and UNICEF Partner to Educate and Empower Girls
  Source: AdAge India
- Hong Kong activists crowdfund for anti-extradition bill voice at G20
- Unproven stem cell therapies often peddled by doctors without training
  Source: Reuters
- Why Is Influencer Marketing 'The Most Powerful Tool'? - #Ad
  Source: Medianama
- World Cup scores big on eyeballs as viewers tune out non-sports channels
  Source: Live Mint
- Pakistani outrage bubbles as detergent ad promotes women's rights
  Source: New Indian Express
- Facebook, Google favoured BJP in election campaign, alleges Derek O'Brien
  Source: BS
- This purifier will offer vegetarian water, claims ad. What is this nonsense, asks Internet
  Source: India Today
- Increasing transparency on Google Ads Manager through first price auctions
- F1 taps Inskin Media for global digital ad partnership

Source: The Drum

- From Peanuts to $40 Billion, Amazon's Ad Business Set to Be the Next Great Disruptor

Source: Fortune

- Facebook's searchable political ads archive is now global

Source: TC

- 'Stuber' Tops Studios' TV Ad Spending

Source: Variety

- Kapten tube poster: TfL sorry for 'sex assault joke' Tube ad

Source: BBC

- Facebook, Amazon, Netflix & Google Drive Up Ad Spend

Source: B&T

- Ad campaign targets Dems over 'secret' list of potential Supreme Court picks

Source: Fox News

- Google Confirms Timeline For Controversial Ad Blocking Plans

Source: Forbes

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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