25 June 2019 | Volume 8 Issue No:42   Facebook Twitter YouTube YouTube
 
     
 
 
MAM | Marketing
Mindshare wins 'Media Network of the Year' award at Cannes 2019
Mindshare, the media agency network and part of WPP, recently got awarded 'Media Network of the Year' at one of the most coveted festival of creativity, Cannes Lions 2019. The agency won a Silver in the Media Lions category for HUL Lifebuoy's 'Infection Alert System' and a Bronze in the Creative Data Lions category for the same campaign.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".
 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.
 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO
 
Production House:

RAT Films
 
Director:

Ruchi Narayan
 
Creative Director:

Ankur Suman
 
 
    Watch the Video
 
 
 
MAM | Marketing
Coca-Cola, IOC, China Mengniu Dairy Company announce worldwide Olympic partnership till 2032
The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd today announced that they have signed the first-ever Joint TOP Partnership Agreement. The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings the Chinese dairy company Mengniu into the family of worldwide TOP partners.
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MAM | Marketing
Durex unveils #ComeTogether campaign to create awareness about orgasm inequality
Research reveals that men get aroused quickly while women tend to take time. Durex India has launched a new brand campaign which aims to create awareness about orgasm inequality, the film highlights the fact that sex is great when you #ComeTogether. The campaign has been conceptualised and executed by Havas Creative.
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MAM | Marketing
IMCL's HITS platform gets 16 new PayServices
One Take Media Co (OTMC) has launched 16 new Pay Platform Services on NXT Digital , the Headend-In-The-Sky (HITS) platform ofIndusInd Media & Communications Ltd. (IMCL) - available to subscribers across India. Consumers can now enjoy 16 Pay PlatformServices which includes HollywoodEnglish Movies, Kids , Cooking, K -World, K -Pop and Many more.
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  Television | TV Channels
  Win big in this Cricket World Cup with Bajaj Finserv's #EMINetworkPowerplay
   
  Television | TV Channels
  Here's a sneak peek to SonyLIV's next web original - 'GULLAK'
   
 
   
 

MAM | Marketing
  Shakedeal introduces private labels to plug gaps in the industrial supplies segment
   
 

Television | TV Channels
  Sony Pictures Networks India - The Dhun Project
   
 

MAM | Marketing
  Consumer audio brand boAt scripts a new strategy for a melodious growth in India
   
 

Television | TV Channels
  KickO unites music legends on World Music Day to bring music closer to children
   
 
 
 
iWorld | OTT
India vs Pakistan: Hotstar clocks highest-ever single day reach of 100 million
 

Regulators | TRAI
TRAI may look at "finetuning" new tariff order
 

iWorld | OTT
Netflix testing pop-out video player
 
   
- Wild Stone appoints Ranbir Kapoor as their brand ambassador
- Durex unveils #ComeTogether campaign, conceptualised by Havas Creative
  Source: ET Brandequity
   
- Apple's new ads give you three reasons to buy iPhones
- Conman floats fake used car ad, dupes man of Rs 1.82 lakh
  Source: TOI
   
- #AdAgeIndiaCannesWatch: Analysis of India's Win at Cannes Lions 2019
- Hotstar Scores 100 Million DAU on the Back of India Pak World Cup Match
  Source: AdAge India
   
- Pakistani outrage bubbles as detergent ad promotes women's rights
  Source: BS
   
- Axe's campaign 'Ab Teri Baari' aims to break traditional rules of masculinity
  Source: Live Mint
   
- Affle acquires assets of US mobile ad firm RevX Inc
  Source: ET
   
- Why digital news start-ups continue to struggle with monetisation
  Source: Financial Express
   
- Vicky Kaushal-Yami Gautam's URI bags one of its kind award at Cannes
  Source: DNA India
   
 
- Carole Cadwalladr: the ad industry is ignoring Cambridge Analytica fallout
- Rebranding advertising: time for a resurgence of the creative agency?

Source: The Drum
   
- Traditional Advertising, A Thing Of The Past? Not According To This Report
- For Mobile Users Ad-Supported 'Free' Sites Cost Them Real Money

Source: Forbes
   
- Looking back at Lions Health: Fighting for great creative, new ad formats, more competitors

Source: Fierce Pharma
   
- Ad-Supported Video Service Tubi Tops 20 Million Monthly Active Users

Source: Variety
   
- LiveRamp Buys Data Plus Math to Boost Targeted TV Ad Presence

Source: WSJ
   
- Amazon to take fight to duopoly as digital ad spend set to reach $520 billion

Source: Prolific London
   
- Amazon rebrands IMDb TV as it ramps up pitch to ad buyers

Source: Digiday
   
- The cost of an ad-free internet: $35 more per month

Source: Vox
   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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