24 June 2019 | Volume 8 Issue No:41   Facebook Twitter YouTube YouTube
MAM | Marketing
YouTube's Satya Raghavan tells creators how to optimise their branded content
Brands are aggressively producing branded video content and are willing to perform better in the dynamic environment, shared YouTube India director content partnerships Satya Raghavan during a fireside chat with Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari at the recently concluded BrandVid 2019 conference.
continue reading...
Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Influencer-led brand marketing is the way to target GenZ and millennials
In terms of media consumption patterns GenZ has the lowest attention span, which comes to only eight seconds and video being the viewers' choice of content consumption, one-third of them watch videos for at least an hour a day. Gen Z was the topic in focus at BrandVid 2019 session 'GenZ: The new video sticklers'.
continue reading...
MAM | Marketing
FCB bags the only gold for India on final day of Cannes Lions 2019
The final day of the Cannes Lions 2019 witnessed India grabbing its only gold metal for the year. FCB won the Gold Lion in the Sustainable Development Goals category for 'Open Door Project', which it did for The Millennium School. The campaign had earlier won a bronze in the Brand Experience and Activation category.
continue reading...
MAM | Marketing
Brands ace creative-asana on Yoga Day 2019
The world was gripped in the celebrations of the International Yoga Day on 21 June, with top world leaders and citizens across the globe performing the ancient Indian art of physical, mental, spiritual practices. The brands online also stretched some creative muscles and came up with interesting social media designs to mark the day. Have a look!.
continue reading...
  DTH | DTH Operator
  DD Free Dish has 3.5 crore subscribers: Prakash Javadekar
  Television | TV Channels
  BARC week 24: Hindi news ratings plunge further

MAM | Marketing

  Livspace appoints Joyita Poddar as Chief Human Resources Officer

MAM | Marketing

  Thomas Cook India inspires travellers to join the Yoga Revolution

Television | TV Channels

  Sony Entertainment Television's superstar singer to bring forth singing ka kal

MAM | Marketing

  Colgate launches the Super Flexi Black Virat Kohli signature series toothbrushes
iWorld | Broadband
Jio GigaFiber to cost Rs 600 a month for 50 Mbps: Reports

Television | TV Channels

Dettol Liquid Soap becomes the top brand in BARC week 24 rankings

Television | TV Channels

Free DD Free Dish STBs distributed in J&K
- How branding contributes towards increasing e-commerce sales
- After EU, Australia's watchdog readies strict regulations for Google, Facebook
  Source: ET Brandequity
- Ranbir Kapoor and Rishabh Pant shine in cricket World Cup ads
- Internet video services consumers willing to watch ads for cheaper plans
  Source: New Indian Express
- IndiaMart IPO opens today: Key things to know before you invest
  Source: Live Mint
- Affle acquires assets of US mobile ad firm RevX Inc
  Source: ET
- Why digital news start-ups continue to struggle with monetisation
  Source: Financial Express
- Digital advertising specialist Jitesh Tilwani is redefining the way to advertise!
  Source: Asian Age
- NMC to target flex printers to prevent illegal hoardings
  Source: TOI
- Ever Seen a Bulb Brand Certified by a Medical Association?
  Source: AdAge India
- 10 questions with... Michael Moszynski, CEO of London Advertising
- Laid-off journalists launch first ad campaign targeting Google, Facebook

Source: The Hill

- Filmmaker Creates First Gender Fluid Commercial Spec To Break Stereotypes In Advertising

Source: Deadline

- IPG Study: Aussie Ad Spend Set To Hit $17B In 2019

Source: B&T

- Behavioural advertising is out of control, warns UK watchdog

Source: TC

- AdScribe supports Publitalia '80 for HbbTV advertising launch

Source: Broadband TV News

- Havas Acquires Majority of Battery, Ad Agency Known for Netflix Work

Source: WSJ

- Vivaldi 2.6 introduces abusive ad blocking, revamped user profiles

Source: Venture Beat

- 'We expect to see change': ICO warns ad tech not to flout GDPR

Source: Digiday

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2019. All Rights Reserved.
*If you are not able to see the mailer, please click here