20 June 2019 | Volume 8 Issue No:39   Facebook Twitter YouTube YouTube
MAM | Marketing
WhatsApp ads to test targeted marketing, user readiness and data security
Ever since Facebook acquired WhatsApp, people have been expecting the popular chatting app to move towards an ad-based model. Recently, a tweet from an attendee at the Facebook Marketing Summit Rotterdam confirmed that WhatsApp intends to launch ads soon in the status/stories section and will also be connected to its sister sites like Instagram and Facebook.
continue reading...
Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Signify launches new brand campaign for Philips Hue in India
Signify (formerly known as Philips Lighting) launched its latest TV advertisement campaign 'Light your home smarter' for Philips Hue in India. The campaign features four television commercials, including one brand film and three application-led films highlighting various applications of the Philips Hue product range such as remote access, voice control and wake-up feature.
continue reading...
MAM | Media And Advertising
Grey India wins India's 1st Silver Lion at Cannes 2019 day 2
The day 2 of Cannes Lions 2019 awards witnessed Indian agencies grabbing on to several laurels as compared to just two bronze metals scored by TBWA Mumbai on the previous day. Grey India won the first Silver Lion for India for P&G's Gillette 'The Barber Shop Girls - Shaving Stereotypes' campaign, in the Entertainment Lions for Music category.
continue reading...
MAM | Media And Advertising
Mahindra Lifespaces celebrates this cricket season with #JoyfulHomecomings
Mahindra Lifespaces Developers Limited ('MLDL'), the real estate and infrastructure development arm of the Mahindra Group, has released two films as part of a campaign to celebrate shared community experiences and joyful homecomings. The campaign builds on Mahindra Lifespaces' brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway.
continue reading...
  Television | TV Channels
  Youth genre emerges as most benefitted in Chrome DM week 24
  iWorld | OTT
  HOOQ raises the excitement quotient with Krypton S2 and Younger S6

Television | TV Channels

  ShemarooMe Recognised as the "Best Newcomer" at OTTv Mumbai 2019

MAM | Marketing

  Crosshairs Communication wins PR & SM mandate for Kiehl's India

Television | TV Channels

  Deep-sea thriller 'The Meg' premieres on HBO and HBO HD

MAM | Marketing

  Nepa names Esha Nagar managing director in India
iWorld | OTT
Content choice drives Indians' subscription to multiple OTT platforms

Television | TV Channels

ZEE partners with Indiantelevision.com for Media HR Summit 2019

DTH | DTH Operator

DD Free Dish to air Bangladesh's BTV World, South Korea's KBS World
- Alcohol ads influence intentions to intervene in sexual assault situations
- Decoding ŠKODA Auto's new campaign under the 'Peace of Mind' ad series
  Source: ET Brandequity
- Ariel Corrects a Copy Error After an Ad Veteran Calls it Out on Twitter
- #RoadToCannes: India bags One Silver and Six Bronze Lions on Day 2
  Source: AdAge India
- Cannes Lions 2019: How Burger King redefined marketing with its campaigns
- How are the rules of marketing followed by brands such as Pinterest and Marriott?
  Source: ET
- How Pankaj Tripathi has become the face of three national brands
  Source: BS
- Young Indians in metros driving OTT market, finds survey
  Source: Live Mint
- Advertisers, agencies and social media combine to tackle online threat
  Source: ET CIO
- Doc in soup over ads on 'cancer-curing' oral drops
  Source: TOI
- U.S. seeks info from ad-hoc Citgo board named by Venezuela's Guaido
  Source: Reuters
- Cost and technical issues biggest augmented reality ad challenges facing creatives
- Google courts creatives with suite of new ad tools

Source: The Drum

- Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say
- 'Toy Story 4' Tops Studios' TV Ad Spending

Source: Variety

- William Hill and Paddy Power ads appeared in app aimed at children

Source: The Guardian

- Fluent acquires AdParlor, a social ad specialist previously owned by Adknowledge, for $10M

Source: TC

- Aylesbury children promised 'wealth' in ad campaign

Source: BBC

- YouTube's AR ads let you try on virtual makeup alongside beauty vloggers

Source: The Verge

- What challenges Amazon will face buying Sizmek ad server

Source: Digiday

- Ad agency leaks data on US military veterans' combat injuries

Source: ZDNet

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2019. All Rights Reserved.
*If you are not able to see the mailer, please click here