18 June 2019 | Volume 8 Issue No:37   Facebook Twitter YouTube YouTube
Television | TV Channels
Agencies, advertisers weigh in on BARC India filtering out outlier data
Recently, The Broadcast Audience Research Council India (BARC) announced that it is reverting to its earlier process of treatment of landing pages and filtering out outliers from the data as it released its week 23 ratings.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
AIESEC's #OpenUpYourVeins campaign for awareness on blood donation
With safe blood donors becoming an emerging challenge in our nation, and the country being plagued with an increasing number of epidemics and accidents, AIESEC, an organisation that believes leadership is the fundamental solution to the growth of the nation, in association with WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched #OpenUpYourVeins.
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MAM | Media And Advertising
Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras
Fujifilm India, a pioneer in imaging technologies proudly announces a strategic Partnership for its INSTAX range of instant cameras with Bollywood actress Alia Bhatt. A sweeping promotional campaign for Instax will be rolled out across digital platforms with Alia's participation.
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MAM | Media And Advertising
DAN Programmatic launches predictive dashboard 'Vision'
DAN Programmatic, powered by The Data Sciences Division of Dentsu Aegis Network (DAN), has launched 'Vision', a hyper-scaled machine- learning-based dashboard that provides reliable and high-quality forecasts on the performance of programmatic campaigns.
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MAM | Marketing
DViO Digital wins creative mandate for SOTC Travel
SOTC Travel has appointed DViO Digital as its creative agency for offline, digital, and social marketing. The account was won following a multi-agency pitch. This would include driving the overall brand and marketing strategy. DViO with its expertise in creative technology will work with SOTC to bring many firsts in experiential marketing for SOTC.
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  Television | TV Channels
  NDTV promoters to challenge SEBI order barring them from accessing securities markets
  iWorld | OTT
  Netflix to launch video game on hit show 'Stranger Things'

MAM | Marketing

  MMA India calls for entries to SMARTIES 2019

Television | TV Channels

  9XM cricket ka bukhaar

MAM | Marketing

  Usha's #Followyourheart Campaign celebrates Fathers
iWorld | Social Media
Facebook expands ad breaks to more Indian regional languages

Regulators | MIB

MIB cancels V6 ENT's TV channel licence

iWorld | OTT

Netflix, Amazon dominate SVoD share in EU
- Here's how iProspect, GoAir video campaign to help plan your next vacation
- VYRL Cover Star in association with Gaana ends on a high octane
  Source: ET Brandequity
- ŠKODA Auto Launched Another Campaign Under 'Peace of Mind' Ad Series
- Cricketer MS Dhoni Chooses Coca-Cola's Powerade for Endorsement
  Source: AdAge India
- Amitabh Bachchan takes up another cause, launches eye care campaign in UP to fight blindness
- Cannes Lions 2019: Why visuals can effect and affect users on social media platforms?
  Source: ET
- Artificial Intelligence set to take over the world - #Ad
  Source: Medianama
- Indian consumers prefer to view ads than pay for video streaming content: Report
  Source: Live Mint
- Warriors take out ad to congratulate Raptors
  Source: ESPN
- Google appoints new chief to oversee tumultuous China region
  Source: Financial Express
- Ed Sheeran's DM to Heinz becomes an actual TV ad
- 72% of LGBTQ+ community believe their representation in advertising tokenistic

Source: The Drum

- Google's Ad Dominance Explained in Three Charts
- Big Ad Agencies Hope to Gain Edge by Buying Data Companies

Source: WSJ

- Branded Content Campaigns Help Ads Cut Through Clutter
- Cannes Lions Takes Place in Time of Change for Ad World

Source: Variety

- Top Dem super PAC launches ad campaign in Florida ahead of Trump reelection launch

Source: The Hill

- Spotify advertisers can now target listeners by which podcasts they stream

Source: TC

- Approaching The Peak Of Digital Marketing Ad Spend Share

Source: Forbes

- Women who can't park cars, men who can't change diapers: Britain bans ads depicting harmful gender stereotypes

Source: Washington Post

- Majority of Global Ad Sales Now Digital

Source: TV Technology

- Forget advertising, McCann exec says. Pharma marketers need to change the world instead

Source: Fierce Pharma

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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