14 June 2019 | Volume 8 Issue No:35   Facebook Twitter YouTube YouTube
MAM | Marketing
India ad-spend forecast of 11.4% in 2019
With the ongoing Cricket World Cup putting growth on the front foot, the Indian ad-spend forecast is expected to show a double-digit growth of 11.4 per cent to reach Rs 696.9 billion, reveals Dentsu Aegis Network's (DAN's) latest advertising spend broadcast.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Syska Group unveils World Cup Anthem #EkHiDhun
Syska Group, one of the leading FMEG players in India, has unveiled its new campaign 'Sound of Celebration' #EkHiDhun for ICC Cricket World Cup 2019. Through this campaign the company is celebrating India's biggest sports festival along with citizens. The video has been launched on Syska's social media platforms and the song has been composed by Teenu Arora and Schbang.
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MAM | Marketing
Toyota, Dentsu India introduce Glanza with Go Hatchin'campaign
Toyota Kirloskar Motor, in collaboration with Dentsu India, has launched Toyota Glanza, the stylish premium hatchback with the new Go Hatchin' campaign. 2019 has been a significant year for Toyota Kirloskar Motor with a slew of new launches across segments. Earlier this year, Toyota unveiled the new FMC Camry, a world leader in self charging hybrid electric vehicles for the discerning luxury car buyers.
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  Television | TV Channels
  BARC week 23: Star maintained leadership position in Hindi GEC urban segment
  iWorld | OTT
  ALTBalaji enters new distribution partnership & joins hands with LG TV
  iWorld | VOD
  Top Indian Cricketers Catch the Beat of #YehWorldCupHumaraHai Anthem on Vigo Video

MAM | Media And Advertising

  Isobar India elevates Shekhar Mhaskar as Chief Growth Officer

Television | TV Channels

  Star Sports sends #BlessingsFromHomeground for team India

MAM | Marketing

  Golden shoes on the cricket pitch for the first time
Television | TV Channels
Cricket World Cup 2019: Star network records staggering 269 mn reach, 107.2 mn avg impressions

iWorld | Social Media

Facebook reaffirms commitment to Indian startup ecosystem, announces investment in Meesho

Television | TV Channels

Tata Sky launches Room TV service
- Ad spends on TV likely to expand by 9.5% in 2019: DAN Report
- Usha's #Followyourheart campaign pays tribute to fatherhood
  Source: ET Brandequity
- India's AdEx to Reach Rs 696.9 Billion in 2019 With World Cup Being the Major Driver: DAN
- Contract Advertising wins the Creative Mandate of Godrej Interio
  Source: Ad Age India
- Ad agencies have lost influence, says Rory Sutherland, vice chairman - Ogilvy UK
  Source: Financial Express
- Advertising spend will grow 11.4% to ₹69, 690 crore in 2019: Dentsu
  Source: Live Mint
- New ad from Star ahead of India-Pakistan clash
  Source: BS
- Trust to dust: Public faith in advertising is declining
  Source: DNA India
- Democrats worry as Trump unleashes money on 2020 digital ads
  Source: ET
- Mary Meeker's 2019 report says the internet in India is moderately regulated
  Source: Medianama
- Ananya Panday and Anurag Kashyap collaborate for an ad shoot
  Source: TOI
- The ASA gender stereotype ad ban brought into full force to prevent harmful messaging
- Silence is golden: preparing for the sound-off mobile ad ecosystem

Source: The Drum

- NBCU Pushes Creativity at Cannes Ad Festival
- Ben Abbatiello Departs SpotX, Joins Video Ad Tech Beachfront

Source: Broadcasting Cable

- CD Projekt Red Defends Ad With Trans Imagery in 'Cyberpunk 2077'

Source: Variety

- VidMob raises $25M for its video advertising tools

Source: TC

- Google says Chrome isn't killing ad-blocking extensions

Source: Cnet

- Lions Health preview: Consumer ad agency for Absolut, Audi talks up creative risks for pharma

Source: Fierce Pharma

- 'Harmful' gender stereotypes in adverts banned

Source: BBC

- Three Ways To Use Your POS System In Your Advertising Efforts

Source: Forbes

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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