12 June 2019 | Volume 8 Issue No:33   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Yuvraj Singh's endorsement value might slip post-retirement from international cricket
After a glittering career of 25 years, ace cricketer Yuvraj Singh announced his retirement from international cricket on 10 June. The stylish southpaw has been one of the most promising performers on-field and has had an equally challenging off-field journey as well given his fight with cancer.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Jury announced for debut edition of BrandVid Awards
Indiantelevision.com has announced a stellar list of jurors for the debut edition of its BrandVid Awards slated to take place at Mumbai's Westin on 21 June. BrandVid Awards recognize the best in class brand films, brand integration and branded programming.
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MAM | Marketing
Amnet partners zeotap to deliver improved programmatic solutions to brands
Amnet, the programmatic expert from the house of Dentsu Aegis Network, has partnered with zeotap to deliver healthier campaign results to advertisers through the combined use of their innovative digital strategies and zeotap's best-in-class targeting data.
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MAM | Media And Advertising
Zoomcar Elevates Varun Jha as CMO and head of demand business
Zoomcar, the leader in the self-drive mobility space further fortifies its key leadership with the elevation of Varun Jha, its senior vice president, as its chief marketing officer and head of demand business. Jha will be a part of the top management at Zoomcar and spearhead growth, strategic alliances, API-based product partnerships, brand marketing and content.
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  Television | TV Channels
  Rongeen TV channel to launch on 12 June
  iWorld | OTT
  Eros Now announces 18.8 million Paid Subscribers as of March 31, 2019
  iWorld | VOD
  Top Indian Cricketers Catch the Beat of #YehWorldCupHumaraHai Anthem on Vigo Video

MAM | Media And Advertising

  Isobar India elevates Shekhar Mhaskar as Chief Growth Officer

Television | TV Channels

  Star Sports sends #BlessingsFromHomeground for team India

MAM | Marketing

  Golden shoes on the cricket pitch for the first time
Television | TV Channels
TRAI tariff order impact: Niche channels yet to stabilise

iWorld | Social Media

Google earned $4.7 bn from news search in 2018

Television | TV Channels

ICC World Cup 2019, Pakistan vs Australia: TV listing, live streaming, date, time
- ShareChat launches its brand campaign for the Tamil Nadu market
- YouTube CEO apologises to LGBTQ community
  Source: ET Brandequity
- Star Sports Is Back With Another Mauka Mauka Ad Ahead of India-Pakistan Clash
- Twitter Launches First-ever Consumer Marketing Campaign In India
  Source: Ad Age India
- Isobar India elevates Shekhar Mhaskar as Chief Growth Officer
  Source: Live Mint
- Abhinandan's Capture Mocked in Racist Pakistani Ad For World Cup Clash Against India
  Source: News18
- U.S. House panel debates giving local news outlets 'lifeline' in ad fight
  Source: Reuters
- Elizabeth Warren urges antitrust Chief to recuse himself from Google, Apple probes
  Source: ET
- The most innovative CMOs, streaming's winners and losers, emotional-based ad targeting
  Source: BI
- Addressing the challenges of global video advertising growth
- Dove ad tackles stigma surrounding skin conditions in Singapore

Source: The Drum

- Ad company tests Facebook policies with deepfake video of Zuckerberg posted to Instagram

Source: The Hill

- Women are making advertising funnier, smarter, and way less sexist

Source: QZ

- As Madison Avenue Rushes to TV, Hulu Works For Its Cut of the Action

Source: Variety

- Newsrooms look to reclaim ad dollars from big tech

Source: CBS News

- 'Supergirl' Tops in Ad Viewability, Says TVision

Source: Broadcasting Cable

- Amazon Advertising Tipped To Drive 13.4% Growth Of Internet Advertising In Australia

Source: B&T

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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