24 July 2019 | Volume 8 Issue No:63   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Group M global CEO Kelly Clark Steps down
As reported by The Drum, Group M global chief executive officer Kelly Clark has resigned from his post after serving it for three years. He, reportedly, will be replaced by current Group M agency Essence chief executive officer Christian Juhl.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Wellman gets boutique ad agency The Bougainvillea Co to spearhead creative mandate in India
Boutique ad agency, The Bougainvillea Co. has bagged the concept, communication, creative and digital strategy whilst the Green Bark Consulting Co brought to the table the right mix for the go-to-market strategy through activation & sales; to launch Wellman in the Indian market.
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MAM | Media And Advertising
Shaadi.com launches campaign to celebrate 60 lakh success stories
Shaadi.com, The matchmaking site, launched a brand new campaign that celebrates '60 lakh Success Stories'. With this campaign Shaadi.com aims to further cement its position as a market leader in the online matchmaking space. The campaign brings to life the journey of singles from the first meeting up until marriage.
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MAM | Marketing
K-POP Finally in India to Thrill Millennials
One Take Media Co. (OTMC) is happy to announce their new content offering - K POP. They have more than 700+ songs in its library and approx. 60 episodes of K POP Music series. And OTMC is keen to expand their library even further
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  iWorld | Broadband
  Reliance GigaFiber may launch on 12 August
  iWorld | OTT
  Paying OTT subs to reach 30-35 mn by 2021, only 2x growth in ad revenue
  Television | TV Channels
  Dabang Delhi KC ropes in JK Super Cement as principal sponsors for Pro Kabaddi League Season-7

MAM | Marketing

  Bobble AI on-boards Dr Rakshita Shharma as VP Human Capital

iWorld | OTT

  ALTBalaji partners with Eko, India Financial Services

MAM | Marketing

  K-POP Finally in India to Thrill Millennials
iWorld | OTT
Paying OTT subs to reach 30-35 mn by 2021, only 2x growth in ad revenue
Regulators | TRAI
TRAI recommends no minimum entry net worth for MSO registration
iWorld | OTT
ZEE5 MAU touches 76.4 mn in Q1 of FY 20
- Wellman gets boutique ad agency, The Bougainvillea Co.to spearhead its creative mandate in India
- How high-quality environment creates a halo effect for ads
  Source: ET Brandequity
- What publishers need to know about ad refresh
- Dream11's FanCode Launches Live Video Content Service
  Source: Adage India
- HUL Q1 results: Price hikes to offset volume moderation, profit may rise 9-10%
- Vodafone Idea customers to get exclusive access to ZEE5 Theatre
  Source: ET
- Ad firm Interpublic's net revenue rises 9.1% on higher client spending
  Source: Reuters
- Dabur lines up aggressive ad push for its power brands
  Source: DNA India
- Speaker cancels ad for SEC post
  Source: The Hindu
- After Netflix, Zee5 to introduce mobile-only tariff packs
  Source: BGR
- The essential guide to using Amazon Media Ads
- The ad industry isn't built to tackle the climate crisis - we need a different approach

Source: The Drum

- NBCUniversal Projects More Than $1.2 Billion in Ad Sales for 2020 Olympics

Source: Variety

- WPP Names Christian Juhl Global CEO of GroupM, Powerful Ad-Buying Unit

Source: WSJ

- Banned 'your wife is hot' air conditioning ad appears on billboard

Source: BBC

- Connected TV Advertising Spend To Increase 30% In The Next Five Years

Source: B&T

- 5 details about AdBlock Plus you should know

Source: CNet

- Advertising holding company shares tank

Source: Ad News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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