23 July 2019 | Volume 8 Issue No:62   Facebook Twitter YouTube YouTube
 
     
 
 
MAM | Marketing
POPxo expects heightened competition for ad revenue in regional content in 5 years
Started a few years ago from a small working space in Delhi's Hauz Khas, POPxo is the one-stop destination for millennial women looking for questions to their answers related to beauty, healthcare, relationships, and everything that concerns their world.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
 
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MAM | Media And Advertising
HUL's Vikas Gupta joins Flipkart as head of marketing
Former Hindustan Unilever general manager Vikas Gupta has reportedly joined Flipkart as head of marketing. A media report quoted Flipkart group chief corporate affairs officer Rajneesh Kumar saying, "Vikas is joining Flipkart after a long, successful stint in Unilever where he has worked in multiple countries and in various functions. He is relocating from Indonesia."
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MAM | Media And Advertising
Makani Creatives wins marketing mandate for GOQii 'India Health Quiz' with Akshay Kumar
GOQii, a smart preventive digital healthcare company announces Makani Creatives as its marketing partner for the 'India Health Quiz' campaign. The agency bagged the mandate following a multi-agency pitch. Under the partnership with Makani, GOQii plans to launch 'India Health Quiz' on the GOQii app featuring actor Akshay Kumar.
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MAM | Media And Advertising
Artimas Fashions introduces one8 innerwear in collaboration with Virat Kohli
Artimas Fashions Pvt Ltd and one8 by Virat Kohli have announced the official launch of one8 innerwear range today through e-commerce channels. The partnership between both the entities was facilitated by Cornerstone Sport, which exclusively represents the Indian cricket captain Virat Kohli.
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  Regulators | TRAI
  TRAI floats consultation paper on KYC of DTH set top boxes
   
  Television | TV Channels
  A+ E Networks | TV18 elevates Arun Thapar to president - content & communication
   
 
   
  Television | TV Channels
  #IsseToughKuchNahi say all twelve captains of VIVO PROKABADDI SEASON 7
   
 

MAM | Marketing

  Norwegian cruise line holdings ltd. appoints actimedia as its pr partner for india
   
 

Television | TV Channels

  Manoj Tyagi, CEO Of Sanskar TV, honoured by World Book Of Records
   
 

Television | TV Channels

  Home to the World's Best Content with 156 Emmy Nominations
   
 
 
 
Regulators | MIB
Network18 writes to I&B ministry over BARC's data validation and outlier policy
 
iWorld | OTT
ZEE5 to test cheaper mobile-only plans, eyes 80 million MAUs by March
 
Regulators | MIB
MIB demands confirmation from MSOs regarding carriage of all DD channels
 
   
   
- How high-quality environment creates a halo effect for ads
- Conceptualised by Ogilvy India, KFC launches TVC for 'Asli Burger' aka Zinger
  Source: ET Brandequity
   
- What publishers need to know about ad refresh
- Dream11's FanCode Launches Live Video Content Service
  Source: Adage India
   
- HUL Q1 results: Price hikes to offset volume moderation, profit may rise 9-10%
- Vodafone Idea customers to get exclusive access to ZEE5 Theatre
  Source: ET
   
- How travel loans help open up new horizons
  Source: Live Mint
   
- Dabur lines up aggressive ad push for its power brands
  Source: DNA India
   
- Speaker cancels ad for SEC post
  Source: The Hindu
   
- After Netflix, Zee5 to introduce mobile-only tariff packs
  Source: BGR
   
 
   
- FDA launches 'Magic' television ad campaign with magician Julius Dein to curb teen vaping

Source: CNBC

   
- Trump Campaign Ad Argues His Immigration Policies Place Safety Of Americans 'At Risk'

Source: Forbes

   
- 5 details about AdBlock Plus you should know

Source: CNet

   
- Banned 'your wife is hot' air conditioning ad appears on billboard

Source: BBC

   
- Netflix wants to be ad-free, and still can be

Source: The Drum

   
- Connected TV Advertising Spend To Increase 30% In The Next Five Years

Source: B&T

   
- Advertising holding company shares tank

Source: Ad News

   
- BBC Global News plans to beef up advertising sales staff in 2019

Source: Digi Day

   
   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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