22 July 2019 | Volume 8 Issue No:61   Facebook Twitter YouTube YouTube
MAM | Marketing
Facebook's 'Why Am I Seeing This Ad' update to help brands create better impact
Social media giant Facebook recently announced some new controls to its 'Why Am I Seeing This Ad' feature offering more transparency and control to its users. The platform will now show more detailed information on the targeting parameters used and the source of information for a particular ad, among several other control measures for the users to pick which ads they want to see and which they don't.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Ad volume on regional channels sees 2% dip in Q1'19
While the ad volumes on kids channel and sports channel saw marginal increase in Q1'19 as compared to the corresponding quarter of the previous year, it noted an indexed dip of 2 per cent on regional channels, as revealed by the latest TAM AdEx data. The indexed increase on sports channel was 7 per cent while on kids channels was 2 per cent.
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MAM | Media And Advertising
MediaCom announces changes to Worldwide, EMEA and UK leadership teams
MediaCom has promoted Nick Lawson, Josh Krichefski and Kate Rowlinson in changes to its Worldwide, EMEA and UK leadership teams. All changes will come into effect in September. Nick Lawson, currently MediaCom's EMEA CEO and global client practice lead, succeeds Toby Jenner as worldwide chief operating officer.
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Television | TV Channels
With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28
The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 July 2019 and 12 July 2019. The data reflects the top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 28 of 2019.
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  iWorld | Broadband
  Tata Sky revises pricing of broadband plans
  Television | TV Channels
  With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28
  Television | TV Channels
  #IsseToughKuchNahi say all twelve captains of VIVO PROKABADDI SEASON 7

MAM | Marketing

  Norwegian cruise line holdings ltd. appoints actimedia as its pr partner for india

Television | TV Channels

  Manoj Tyagi, CEO Of Sanskar TV, honoured by World Book Of Records

Television | TV Channels

  Home to the World's Best Content with 156 Emmy Nominations
iWorld | Telecom
Jio PAT at Rs 891 cr; FTTH beta trails encouraging
Television | TV Channels
SVoD-Pay TV combined households increasing
iWorld | Social Media
YouTube Music enables users to flip between song and music video
- Advertiser turnover through online blogs and forums in India increases by 7 times during H1 2019: Admitad India
- Laqshya media brings Tanishq's new campaign 'Ahalya'
  Source: ET Brandequity
- The agony and ecstasy of putting out mutual fund lists like the Mint50
  Source: Live Mint
- Print Ad Volumes of Hospital/Clinics Sector increase by 3%: TAM AdEx Jan-March 2019
  Source: Adage India
- To take on Netflix, Zee5 plans to launch mobile-only tariff plans
  Source: FE
- Redmi K20, Redmi K20 Pro will not show ads in MIUI: Here's why
  Source: BGR
- Govt concerned TikTok, Helo used for anti-India and illegal activities, may ban them
  Source: India Today
- China Airlines Commercial Goes Viral: What Makes A Great Airline Ad?

Source: CBS News

- Nintendo gobbles up summer ad impressions

Source: VB

- Internet advertising to grow at slowest rate since 2001 dotcom bust

Source: The Guardian

- Volkswagen celebrates moon landing with Bowie-scored ad looking toward an electric future

Source: The Drum

- Nike's Colin Kaepernick ad is nominated for an Emmy

Source: CBS News

- Advertising holding company shares tank

Source: Ad News

- BBC Global News plans to beef up advertising sales staff in 2019

Source: Digi Day

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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