19 July 2019 | Volume 8 Issue No:60   Facebook Twitter YouTube YouTube
MAM | Marketing
Advertiser turnover from online blogs, forums in India increased by 7 times in H1 2019
In a move which underlines how lucrative new traffic channels can be for advertisers, Admitad India has recently analysed online orders and sales data that its partner advertisers in India have received in the first half of 2019.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
The Womb partners IGP.COM on global campaign to bring relationships closer
IGP.com, one of India largest online gifting store offering the best selection of curated gifts, flowers, cakes, and personalised products for all personal occasions and festivals to Indians around the world and in India, recently got The Womb on board as partners in its business and brand growth journey.
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MAM | Media And Advertising
U Mumba ropes in 6 sponsors, 3 partners for Pro Kabaddi League 7
U Mumba, the franchise owned by U Sports which is helmed by Ronnie Screwvala and Supratik Sen, got 6 sponsors and 3 partners on board for the upcoming Season 7 of the Pro Kabaddi League that starts on 20 July. While a few brands have been associated with U Mumba in prior seasons as well, a few new ones have deals across all the sport franchises under U Sports.
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MAM | Media And Advertising
Resulticks brings on board Kulmeet Bawa as COO and president JAPAC
Real-time omnichannel marketing solutions provider Resulticks announced today that Kulmeet Bawa has joined the company as its chief operating officer and president, JAPAC. In his wide-ranging new role, Bawa will play a pivotal role in global strategy formulation and will drive Resulticks' marketing and business development efforts in the JAPAC region.
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  iWorld | OTT
  ZEE5 appoints Yogesh Manwani as head, news & stories
  Television | TV Channels
  Star India extends partner health insurance cover, parental leave benefits to LGBT+ employees
  MAM | Marketing
  Marriott hotels ventures to nepal with the opening of kathmandu marriott hotel

Television | TV Channels

  Exclusively across platforms, COLORS INFINITY airs the return of the Dream Team of Harvey and Mike in the finale season of SUITS

MAM | Marketing

  EPIC Channel signs Meiyang Chang to host it's new quiz show format
Television | TV Channels
Star India launches Disney kids pack for its young viewers
Television | TV Channels
BARC week 28: Hindi GEC observes no changes
iWorld | OTT
Prime Day 2019 was the biggest two-day celebration ever for Prime members in India
- Advertiser turnover through online blogs and forums in India increases by 7 times during H1 2019: Admitad India
- Laqshya media brings Tanishq's new campaign 'Ahalya'
  Source: ET Brandequity
- Hong-Kong Based Ad-tech Startup, OneOneDay Launches in India
  Source: Bw Disrupt
- Print Ad Volumes of Hospital/Clinics Sector increase by 3%: TAM AdEx Jan-March 2019
  Source: Adage India
- Money making opportunity! Watch ads, earn money and give some away too; fatten up your bank account, here is how
  Source: Zeebiz
- Redmi K20 series phones won't have the ads that plague other Xiaomi phones
  Source: 91 Mobiles
- Govt concerned TikTok, Helo used for anti-India and illegal activities, may ban them
  Source: India Today
- Nike's Colin Kaepernick ad is nominated for an Emmy

Source: CBS News

- CBS-Viacom Combination Would be TV Ad Leader

Source: Broadcasting Cable

- Volkswagen celebrates moon landing with Bowie-scored ad looking toward an electric future

Source: The Drum

- How To Measure The Success Of Your TV Ads Through Digital Analytics

Source: Forbes


Source: Adage

- Heinz's Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a Decade

Source: Ad Week

- BBC Global News plans to beef up advertising sales staff in 2019

Source: Digi Day

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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