18 July 2019 | Volume 8 Issue No:59   Facebook Twitter YouTube YouTube
MAM | Marketing
World Emoji Day: Emojis For Brand Marketing
It is rightly said that 'Pictures speak louder than words'. Emojis are the small icons that depict emotions or objects like food, snacks, clothes, weather, animals, accessories and many more! These are highly impactful if used correctly at the right place, right time and to the right people. It is a fun mode of interaction.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Sunish Jose appointed to lead global distributed delivery at Publicis Media India
Publicis Media India announced the appointment of Sunish Jose as its lead for global distributed delivery. The global distributed delivery set-up is a centre of expertise catering to international markets on a full spectrum of digital, data, and tech services.
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MAM | Media And Advertising
Sumit Walia appointed as vice president, product & marketing at OPPO India
OPPO India recently announced the appointment of Sumit Walia as vice president, product & marketing to further strengthen OPPO's product offering and establish a stronger connect with Indian consumers.
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  iWorld | OTT
  ZEE5 appoints Yogesh Manwani as head, news & stories
  Television | TV Channels
  Star India extends partner health insurance cover, parental leave benefits to LGBT+ employees
  Television | TV Shows
  Catch these Emmy Award Nominated shows on Hotstar Premium

Television | TV Channels

  Trick Or Treat with Slappy's bag of evil as &flix premiers Goosebumps 2: Haunted Halloween

MAM | Marketing

  Statement from the desk of Mr. Madhavan Menon, Chairman & Managing Director, Thomas Cook (India) Ltd.
Television | TV Channels
TV18 Broadcast appoints Renuka Ramnath as additional director
Television | TV Channels
COLORS Bangla launches new family game show Adal Badal
iWorld | OTT
SonyLIV and Amazon Pay partner to offer a convenient and easy digital payment option for viewers
- Tata Salt launches initiative for climate change in a campaign conceptualised by The Brand Brewery
  Source: ET Brandequity
- Cross-platform and Mobile Advertising Market will Grow by US$ 732,683.4 Mn in 2028: Research
  Source: AdAge India
- Google accused of ripping off digital ad technology in U.S. lawsuit
  Source: Reuters
- Reebok ropes in Varun Dhawan as its brand ambassador in India
  Source: New Indian Express
- Better times ahead for PayTV as advertisers rejig marketing strategy
  Source: Financial Express
- Remove advertisements on vehicles: court
  Source: The Hindu
- Apple's new 'Shot on iPhone' campaign captures 'spirit of India', wins hearts
  Source: Livemint
- Money making opportunity! Watch ads, earn money and give some away too; fatten up your bank account, here is how
  Source: Zeebiz
- Amazon is turning advertising into its next huge business

Source: CNBC

- Two third-party groups disclose first ad spending in pre-election period

Source: Coast Reporter

- Netflix Insists It Won't Move Into Selling Advertising

Source: Variety

- Blackstone is acquiring mobile ad company Vungle

Source: TC

- Google suspends ticket site Viagogo from advertising

Source: BBC

- MLB expected to introduce advertising patches to uniforms within three years, report says

Source: CBS Sports

- Omnicom's growth areas with advertising leading the charge

Source: Ad News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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