17 July 2019 | Volume 8 Issue No:58   Facebook Twitter YouTube YouTube
MAM | Marketing
Fujifilm to rely on B2B, B2C marketing for GFX 100 and Premista
After a global launch in May, Fujifilm introduced its latest innovation breakthrough in India, the FUJIFILM GFX100 mirrorless digital camera ("GFX100") and its 'Premista' series of lenses.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
IDFC FIRST makes banking all about you
Following the merger of IDFC Bank and Capital First, the financial institution created a new entity - IDFC FIRST Bank and a new brand proposition - #AlwaysYouFirst. To promote this new customer-first approach and its 7 per cent pa savings account, Interactive Avenues - a Reprise Network Company.
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MAM | Media And Advertising
SOCXO Solutions bags brand advocacy mandate for Clarion Technologies
SOCXO, the Bangalore-based brand advocacy solutions provider, announced winning the brand advocacy mandate of Clarion Technologies, a leading technology solutions provider specialising in web, mobile and technology services.
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MAM | Media And Advertising
Publicis Beehive wins media mandate of UK-based Wellman
The world's leading multi-vitamin and mineral brand, Wellman has appointed Publicis Beehive to manage its media mandate in India. Won after a multi-agency pitch, Publicis Beehive will facilitate the UK-based Wellman's launch campaign while also developing a robust communication strategy for the brand to make an impressive impact in the Indian market.
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  iWorld | OTT
  ZEE5 appoints Yogesh Manwani as head, news & stories
  Television | TV Channels
  Star India extends partner health insurance cover, parental leave benefits to LGBT+ employees
  Television | TV Channels
  Zee Kannada's Dance Karnataka Dance family war returns with season 2

iWorld | OTT

  ZEE5 announces pyschological thriller 'Posham Pa'

Television | TV Channels

  Sony Pictures Networks India inaugurates the 24th Community Water Centre in Maharashtra

Television | TV Channels

  Games2win appoints Angelo Lobo as creative director
Television | TV Channels
Subscription drives Network18; TV18 revenues, EBITDA up

Television | TV Channels

Doordarshan's future roadmap hinges on new tech, content development & monetisation

Television | TV Channels

Viacom18 Studios announces six films across Telugu, Tamil languages
- Ad awareness: Booking.com scores high recall in the cricket World Cup
- Dentsu Aegis Network takes majority stake in Ugam
  Source: ET Brandequity
- #ICCWorldCup2019: Who Won the Top of the Mind Recall Battle between Pepsi & Coke?
  Source: AdAge India
- Google accused of ripping off digital ad technology in U.S. lawsuit
  Source: Reuters
- Amazon Advertising Is Just a Toll in Disguise
  Source: Bloomberg Quint
- Better times ahead for PayTV as advertisers rejig marketing strategy
  Source: Financial Express
- Money making opportunity! Watch ads, earn money and give some away too; fatten up your bank account, here is how
  Source: Zeebiz
- Apple's new 'Shot on iPhone' campaign captures 'spirit of India', wins hearts
  Source: Live Mint
- Google accused of ripping off digital ad technology in U.S. lawsuit
  Source: First Post
- Facebook invests in spam ad crackdown following Martin Lewis settlement
- Co-op Bank starts trial of Good Loop's ethical ad tech

Source: The Drum

- Amazon asked some advertisers to increase spend on Prime Day by at least 100%

Source: CNBC

- Fox Sees Primetime, Sports Ad Gains As TV Upfront Wraps

Source: Variety

- Blackstone is acquiring mobile ad company Vungle

Source: TC

- Ad buyers see gaps in Facebook's new ad-transparency tool

Source: Digiday

- MLB expected to introduce advertising patches to uniforms within three years, report says

Source: CBS Sports

- Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation

Source: Broadcasting Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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