16 July 2019 | Volume 8 Issue No:57   Facebook Twitter YouTube YouTube
MAM | Podcasts
[Podcast] Media Minds: DLF Malls India's Harshvardhan Chauhan on retail's phygital side
The world of retail, for most of its part, has gone digital. People are scrolling and clicking for meeting every minute need of theirs. This will be an impediment for physical-only retailers. But for the owners of one of the largest shopping malls in India, this has come out as an opportunity to create a world where retail runs on instincts.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Bausch and Lomb India "blames the frame" with new campaign for contact lenses
Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of its latest campaign, #BlameTheFrame, for its vision correction contact lenses - iconnect.
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MAM | Media And Advertising
Dentsu Impact grabs Subway account
Dentsu Impact, the creative agency from Dentsu Aegis Network, has bagged the creative and social media mandate for Subway Systems India. The social media mandate will be serviced by the agency's recently set up digital division, Dentsu Impact digital.
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  Television | TV Channels
  Tez Celebrated the Mega Success of Its Show 'Gaata Rahe Mera Dil'
  iWorld | OTT
  Hotstar clocks 25.3 mn concurrent viewers to set new global record
  Television | TV Channels
  MTV's latest brand film has an epic response. Watch out!

iWorld | E-Commerce

  Jio furthers its commitment to reduce gender gap in digital adoption

MAM | Marketing

  Bobble AI launches Emoji Usage Trends on 'World Emoji Day'

Television | TV Channels

  India Today Group clinches the top spot across digital platforms
Television | TV Channels
Tiranga TV fires more than 200 employees, confiscates equipment

iWorld | OTT

Amazon Prime Video, ZEE5 in talks for partnership

Television | TV Channels

Animal Planet refreshes programming line-up, launches Tamil audio feed & Hindi YouTube channel
- Ad awareness: Booking.com scores high recall in the cricket World Cup
- Dentsu Aegis Network takes majority stake in Ugam
  Source: ET Brandequity
- #ICCWorldCup2019: Who Won the Top of the Mind Recall Battle between Pepsi & Coke?
  Source: AdAge India
- Google accused of ripping off digital ad technology in U.S. lawsuit
  Source: Reuters
- Amazon Advertising Is Just a Toll in Disguise
  Source: Bloomberg Quint
- Better times ahead for PayTV as advertisers rejig marketing strategy
  Source: Financial Express
- Money making opportunity! Watch ads, earn money and give some away too; fatten up your bank account, here is how
  Source: Zeebiz
- Apple's new 'Shot on iPhone' campaign captures 'spirit of India', wins hearts
  Source: Live Mint
- Google accused of ripping off digital ad technology in U.S. lawsuit
  Source: First Post
- Facebook invests in spam ad crackdown following Martin Lewis settlement
- Co-op Bank starts trial of Good Loop's ethical ad tech

Source: The Drum

- Amazon asked some advertisers to increase spend on Prime Day by at least 100%

Source: CNBC

- Fox Sees Primetime, Sports Ad Gains As TV Upfront Wraps

Source: Variety

- Blackstone is acquiring mobile ad company Vungle

Source: TC

- Ad buyers see gaps in Facebook's new ad-transparency tool

Source: Digiday

- MLB expected to introduce advertising patches to uniforms within three years, report says

Source: CBS Sports

- Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation

Source: Broadcasting Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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