12 July 2019 | Volume 8 Issue No:55   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Reliance General Insurances relives childhood cricket memories with its new #coveredhai campaign
In its continuous efforts to support customers, Reliance General Insurance Company Limited (RGI), a 100% subsidiary of Reliance Capital, has rolled out its digital marketing campaign #CoveredHai.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Livpure associates with Flipkart for their digital campaign on Livpure Smart AC #ThinksLikeYou
Livpure for the first time associates with Flipkart, the world's largest e-commerce platform for their digital campaign on Livpure Smart AC #ThinksLikeYou. The film targets the millennials of today that are more inclined towards the use of smart technologies.
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  iWorld | Telecom
  Jio leads in AGR for March '19 quarter
  Television | TV Channels
  Sony Pictures Sports Network brings more cricket and excitement to fans across India this monsoon
  MAM | Marketing
  Martin Krieger appointed CEO of Studio 100 Media

Television | TV Channels

  Witness a writer winning a womans heart as PrivéHD premieres Playing It Cool

MAM | Marketing

  Enjoy your favorite tunes offline with Gaana's Smart Downloads

Television | TV Channels

  Zee Cinema to air Manmarziyaan on Saturday 13th July at 6pm
Regulators | High Court
Tata Sky's final arguments in TRAI tariff order matter listed for 19 July by Delhi HC

Television | TV Channels

Sanjeev Kapoor on FoodFood's FTA avatar, DD Free Dish & TRAI tariff order impact

Cable TV | LCO

GTPL Hathway consolidated Q1 FY20 PAT at Rs 294 mn, up 121 per cent y-o-y
- Godrej aer Pocket launches new digital campaign for 'happy bathrooms'
- CavinKare ropes in Sonakshi Sinha as brand ambassador for CHIK shampoo
  Source: ET Brandequity
- Syska LED's New Campaign Featuring Irrfan Khan Stresses on its First-mover Advantage in the LED Lighting Category
- OPPO Launches 'Reno India 10x Tour' campaign to Capture the Essence of India's Heritage
  Source: AdAge India
- Apple's new 'Shot on iPhone' campaign captures 'spirit of India', wins hearts
  Source: Live Mint
- Kenya orders Safaricom to shut down betting payments in revenue blow
  Source: Reuters
- Last-minute ad rates down over 50% as India bow out of World Cup
  Source: BS
- Mozilla Firefox Premium to Offer Ad-Free Browsing, Cost $4.99/Month
  Source: News18
- The Future of Copyright Policy in India
  Source: Medianama
- Online ad growth pictured to slow down in 2021
  Source: Asian Age
- Gravel campaign to air Biden attack ad on MSNBC
- Democratic lawmaker criticizes GOP's Kaepernick ad

Source: The Hill

- Court Appropriately Blocks HHS's Audacious Power Grab On TV-Ad Drug-Price Disclosure

Source: Forbes

- WarnerMedia's ad sales lead exits amid wider company shakeup

Source: The Drum

- What Is Spotify Thinking With its 'Dance Like Nobody's Paying' Ad Campaign?

Source: Variety

- Facebook tries to make ad targeting explanations more useful

Source: TC

- Apple Goes Low-Budget In Latest 'Nap' Ad

Source: B&T

- Netflix taps Google Lens to bring Stranger Things newspaper ad to life

Source: VB

- 'Reef Break' Top Show in June for Ad Viewability

Source: Broadcasting Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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