11 July 2019 | Volume 8 Issue No:54   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Mahindra believes in walking the talk first: CMO Vivek Nayer
Taking its 'Rise' philosophy ahead, Mahindra Group recently launched the #NurtureYourCuriosity campaign, which celebrates the power of asking questions in driving innovation. The campaign, which is running live on its social media channels, seeks to engage with and spark conversations among a primarily millennial audience group.
continue reading...
Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Admitad India gears up to host annual conference
In a move that highlights its commitment towards the advancement of the Indian affiliate marketing industry, Admitad India has announced its plans to host Admitad Expert India 2019. The second edition of the acclaimed international business conference will be held at ITC Welcome Hotel in Bangalore on 26 July 2019.
continue reading...
MAM | Media And Advertising
Syska LED unveils ad campaign with Irrfan Khan
Syska LED has launched its latest advertising campaign starring Bollywood actor Irrfan Khan. This campaign seeks to highlight Syska's revolutionary move of introducing LED lighting in the Indian market few years ago and how since the brand has gone on to become a leading name in the LED light segment.
continue reading...
MAM | Marketing
Sunny Leone launches innerwear brand "Infamous by Starstruck"
Popular Bollywood celebrity turned serial entrepreneur, Sunny Leone launched her very own innerwear brand "Infamous by Starstruck" exclusively on the first day of India Licensing Expo 2019 (the third edition of the country's largest brand licencing platform). Bradford License India has been appointed as the brand's official licencing agent.
continue reading...
  iWorld | OTT
  ZEE5 Intensifies outreach in the middle east; rolls out a slew of initiatives
  Television | TV Channels
  Zee Media MD Ashok Venkatramani resigns
  MAM | Marketing
  Martin Krieger appointed CEO of Studio 100 Media

Television | TV Channels

  Witness a writer winning a womans heart as PrivéHD premieres Playing It Cool

MAM | Marketing

  Enjoy your favorite tunes offline with Gaana's Smart Downloads

Television | TV Channels

  Zee Cinema to air Manmarziyaan on Saturday 13th July at 6pm
Television | TV Channels
Sony Sab's Neeraj Vyas on brand repositioning, TRAI tariff order effect and content pull from consumers

iWorld | OTT

SonyLIV crosses 100MN app download on Play Store

Television | TV Channels

ICC World Cup 2019, India vs New Zealand, first semi-final: TV listing, live streaming, date, time
- Nielsen launches India-first ROI measurement solution, to help FMCG advertisers
- ZEE5 appoints Ashutosh Shukla as head of delivery
  Source: ET Brandequity
- Chaayos' New Ads Get Confused Between Passion and Insensitivity
  Source: AdAge India
- FTC to ask about disabling YouTube ads for kids' privacy
  Source: Live Mint
- Pepsi ropes in 87-year-old Charulata Patel as 'swag star' in new ad campaign
  Source: BT
- Macri and rivals launch campaign ads for presidential election
  Source: Reuters
- How Much Did Modi Govt's Advertising Blitzkrieg Cost Taxpayers?
  Source: Huffington Post
- Mozilla Firefox Premium to Offer Ad-Free Browsing, Cost $4.99/Month
  Source: News18
- Online ad growth pictured to slow down in 2021
  Source: Asian Age
- Internet ad spend to exceed 50% of all global expenditure by 2021
- Russell Wilson on his Nike ad and West2East Empire production company

Source: The Drum

- Gillibrand targets Pennsylvania, Ohio, Michigan in first 2020 TV ad

Source: The Hill

- Univision Sees Heavier Demand for Ads as Upfront Wraps

Source: Variety

- New Nike ad honors US women's World Cup triumph

Source: CNN

- Ad Legend Sir John Hegarty Makes Podcast Debut

Source: B&T

- Nike 'I believe' ad honoring World Cup champs is a hit

Source: NY Post

- Karen Kaplan Keeps Ad Agency Hill Holliday Growing And Innovating

Source: Forbes

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2019. All Rights Reserved.
*If you are not able to see the mailer, please click here