24 January 2019 | Volume 7 Issue No:35   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
Mindshare teams trained to be media neutral: Vinod Thadani
Excited about handling the complete integrated media directive for Hindustan Unilever Ltd , after the big digital mandate win in August last year, Mindshare Fulcrum is all pumped up about serving the best possible media solutions to the brand.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Marico India appoints Koshy George as CMO
Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company. He will report to Saugata Gupta, MD and CEO and will be a part of Marico's executive committee.
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MAM | Media And Advertising
iProspect India strengthens creative team with two new hires
iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors. Based out of Bangalore, Bobby and Dhanesh will report to iProspect India VP-South Krishna Kumar Revanur.
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MAM | Marketing
NeoNiche partners DG7 for omnichannel experience
NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions. Through this partnership, both NeoNiche and DG7 are expecting to extend an enriched omnichannel experience to a wide range of their clientele in the B2B domain.
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MAM | Media And Advertising
Leo Burnett India wins creative mandate for Cholayil's flagship brands
Leo Burnett India has won the creative mandate for Cholayil's flagship brands Medimix, Cuticura, and Krishna Thulasi for its entire existing product portfolio and future launches. The new business was won after a multi-agency pitch. Leo Burnett India's Mumbai office will look after the brands.
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MAM | Marketing
Monk Media Network unveils new brand identity on third anniversary
To mark its third anniversary, Monk Media Network - digital marketing agency, with content, social media, and video production at its core - unveiled its new logo, recently. As revealed by the agency, the bright and effervescent pink logo reflects its young and vibrant energy while the speech blurb clearly indicates its commitment to generating brand conversations.
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  Television | TV Channels
  Vodafone Idea board approves raising Rs 25K crore by rights issue
  Cable TV | MSO
  RIL subsidiary gets Competition Commission nod for Den, Hathway acquisition
  Television | TV Channels
  &pictures invokes the feeling of Indian-ness by 'Saluting the Heroes of India' this Republic Day
  Television | TV Channels
  Discovery pays tribute to the Armed Forces with Republic Day special line-up
  Television | TV Channels
  This Republic Day, feel inspired and entertained by SPN's English Cluster
Regulators | TRAI
Tata Sky vs TRAI: Delhi High Court adjourns matter to 28 January
Television | TV Channels
Sudhanshu Vats on Rishtey's content strategy, challenges and Viacom18's latest show
Television | TV Channels
Shilpa Shetty joins Network18 as national revenue head - display - business news cluster
- WPP's Possible drops complaint over U.S. Army ad business
- Super Bowl ad suspense, Viacom's streaming plans and 'Dry January': Wednesday Wake-Up Call

Source: Ad Ageindia

- Google to Verify Political Ads in India Ahead of 2019 Lok Sabha Elections

Source: News18

- P&G Blames Beards for Grooming Decline But Sees Hope From Ad

Source: BQ

- Kangana Ranaut roped in as the face of sustainable fabric brand 'Livaeco'

Source: ET Brandequity

- Google Chrome developers thinking about a change that may break ad-blockers on the browser

Source: BGR

- Google India spent Rs 1,100 cr on media investments in 2018

Source: ET

- Ambassador Group of Hotels Revs up E-commerce by Partnering With Simplotel

Source: BS

- CBS refuses to run Super Bowl ad for medical marijuana
- Martin Lewis drops lawsuit as Facebook backs scam ads scheme

Source: The Guardian

- Japanese Noodle Company Nissin Apologizes for Whitewashing Naomi Osaka in Ad

Source: Fortune

- Gillette says it's satisfied with sales after controversial ad

Source: CNN

- Sarah Michelle Gellar Wants To Steal Super Bowl Ads Back From Men

Source: Refinery29

- The Budweiser Super Bowl ad sends a clean-energy message using Bob Dylan, a dog and Clydesdales

Source: Washington Post

- 'Racist' D&G ad: Chinese model says campaign almost ruined career

Source: BBC

- Kiwi PM Weighs In On Lamb Ad: "It's An Absolute Outrage!"

Source: B&T

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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