15 February 2019 | Volume 7 Issue No:51   Facebook Twitter YouTube YouTube
 
     
 
 
MAM | Media And Advertising
Madison Group CEO Vikram Sakhuja on TRAI tariff order, Ekam & media landscape
In a highly VUCA media world, over I'm going to attempt to answer the question of what's in store for media in the near future. Today 11000 TV and radio advertisers, over two lakh print advertisers, 1500 OOH advertisers and 300 large - 2 lakh long tail online advertisers think long and hard about how to spend their marketing budgets.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".
 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.
 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO
 
Production House:

RAT Films
 
Director:

Ruchi Narayan
 
Creative Director:

Ankur Suman
 
 
    Watch the Video
 
 
 
MAM | Media And Advertising
Publicis Sapient unveils rebrand; appoints global CEO
Publicis Sapient, positioning the company for growth through a focus on global digital business transformation opportunities, has made two major announcements by unveiling a global rebrand and appointing Nigel Vaz its new chief executive officer.
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MAM | Media And Advertising
Posterscope predicts 12-15% growth for OOH in 2019
Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network, has predicted a disruptive growth for OOH in India, which will range between 12 to 15 per cent in 2019. As per its findings, the year is expected to be an important and exciting one for the OOH industry as the year is full of events that have historically boosted advertising.
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MAM | Media And Advertising
Mondelez India lets people pop their hearts out this Valentine's day
To celebrate Valentine's Day, Mondelez India amplified its 'Pop Your Heart Out with Silk' campaign launching a new heart-warming digital film, 'Cadbury Silk Unsaid Stories'. The TVC opens with a meet-up where members from young to old are shown narrating their love stories, talking about how letting go off that hesitation could have changed the course of their love lives and 'only if they would've expressed to the one they loved, things would have been different.
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  Television | TV Channels
  Shemaroo Entertainment starts OTT journey banking on its popular titles
   
  Cable TV | LCO
  Guest Column: The way forward for DPOs, broadcasters in the new TRAI tariff regime
   
 
   
  iWorld | OTT
  This Valentine's Day, VOOT asks you to share the love and ignore the drama
   
  Television | TV Channels
  Republic Bharat has made a smashing entry into the Hindi News genre
   
  Regulators | TRAI
  DPOs have to pay broadcasters under new tariff order rules starting February
   
 
 
 
Television | TV Channels
BARC to share TV viewership data only with subscribers due to TRAI tariff order implementation
 
iWorld | OTT
Amazon Prime Video greenlights six new India originals, Mirzapur to get season two
 
Regulators | TRAI
Delhi HC directs TRAI to explain changes in tariff order implementation
 
   
- NAMA Digest 4: Developments at Amazon, Swiggy, Uber, Spotify and more
- Q4FY19: Spotify has 96M paying users, 207M in total; India launch looming

Source: Medianama
   
- Facebook tests empowering publishers to deliver ads to Watch
- Read Lee Clow's love letter to advertising

Source: Ad Ageindia
   
- With rapid growth, India's advertising sector eyes Rs 1-trillion mark
  Source: BS
   
- Vernacular digital advertising may touch $1.5 billion in three years

Source: Asian Age
   
- How programmatic plans to be the pathway to consumers' minds in 2019

Source: ET Brandequity
   
- Someone discovered a trick that lets you skip YouTube ads on Apple's MacBook Pro laptops

Source: BI
   
- Academy defends plans to present technical Oscars in ad breaks after top filmmakers send open letter

Source: Scroll
   
 
- Omnicom Names Head of North American Ad-Buying Operations
- Vimeo Chases Video Producers With Its First Big Ad Campaign

Source: WSJ
   
- ISBA rebukes IAB's Clickheads ad: 'rip up this campaign before it does any more damage'
- Sky, Unilever and McDonald's slash UK ad spend as Brexit approaches

Source: The Drum
   
- Jamie Lynn Spears fans call her out over diet product ad

Source: Fox News
   
- TikTok spotted testing native video ads

Source: TC
   
- Fox News Bans Ad For Documentary About American Nazi Rally in 1939

Source: Gizmodo
   
- You're Doing PPC Ad Tests Wrong - This Script Will Help

Source: SEJ
   
- How to Get Millenials to Trust and Respond to Your Advertising

Source: Forbes
   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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